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Thursday, November 17 • 3:30pm - 3:50pm
So You’re Selling Programmatic: Now What?

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Many out-of-home operators are excited about the prospect of programmatic technology bringing new revenue into their business. However, programmatic is not just a switch to flip. In this workshop, Vistar will show how you can develop a successful programmatic revenue stream. Topics to include:
- Best approach when starting to sell programmatic
- “Talking the talk”: aligning OOH with what digital buyers care about
- Top three things you should invest in
- Organizational alignment: is your sales team setup for success?

Session sponsored by Vistar Media

avatar for Matt Fitzgerald

Matt Fitzgerald

Supply Partnerships, Vistar Media
Matt Fitzgerald leads Partnership Development for the Publisher Solutions Team at Vistar Media. Matt's experience spans over 8 years in DOOH, from advertising sales to publisher expansion.

Thursday November 17, 2022 3:30pm - 3:50pm PST
Keynote Stage