Many out-of-home operators are excited about the prospect of programmatic technology bringing new revenue into their business. However, programmatic is not just a switch to flip. In this workshop, Vistar will show how you can develop a successful programmatic revenue stream. Topics to include: - Best approach when starting to sell programmatic - “Talking the talk”: aligning OOH with what digital buyers care about - Top three things you should invest in - Organizational alignment: is your sales team setup for success?
Matt Fitzgerald leads Partnership Development for the Publisher Solutions Team at Vistar Media. Matt's experience spans over 8 years in DOOH, from advertising sales to publisher expansion.
Thursday November 17, 2022 3:30pm - 3:50pm PST
Keynote Stage
