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Saturday, November 19 • 9:00am - 9:45am
Brand Experience Centers: How to Win with A Team Approach

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While experience designers, content creators, spatial designers, AV Integrators, architects, and fabricators all hold a crucial role in the creation of world-class Brand Experience Centers, Executive Briefing Centers, and Innovation Labs, too often they are on-boarded on different timeframes without a clear collaboration plan in place. In this talk, we discuss strategies and approaches to make the process less frustrating, and ultimately more rewarding for both the end client and all development partners. Discussed will be team pitch strategies, joint portfolio presentations, and unified communications. Pricing strategies and process roadmap planning will be discussed.

avatar for Heather Best

Heather Best

Principal Digital Architect, Digital Solutions, Diversified
avatar for Alan Hughes

Alan Hughes

Founder, NEXT/NOW
Alan Hughes began his career with the Mills Corp. in 1993. His focus is creating digital content and interaction that thematically, creatively, and architecturally feel ‘as one’ with the physical experience and environment. Group interaction, intuitive interfaces, social media... Read More →
avatar for Randy Gress

Randy Gress

Managing Director & Chief Client Officer, NEXT/NOW
A collaborator and business strategist, Randy Gress has worked in digital experience design for 10+ years, working directly with NEXT/NOW’s clients and partners. Randy is integral in formulating and supporting a clear client partner process from strategy to project completion. Randy’s... Read More →

Saturday November 19, 2022 9:00am - 9:45am PST