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Friday, November 18 • 9:00am - 9:45am
Tuning Into Your Environment: How Media Owners are Transforming the In-Venue Content Experience

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Many businesses operate high-dwell locations, incorporating content as part of the customer experience. Increasingly, content-driven digital signage can be a driver for advertising revenue. However, this requires technology, support and strategy. Learn how media networks are utilizing content from retail to mobility.

Topics to include:
  • What are the operational considerations involved in producing, procuring, and implementing content with a digital signage content network?
  • What is available in terms of content offerings in the market today?
  • What are best practices for implementing content and ads?
  • What impact can this have on revenue, and what are the business models that exist between facility owners, content providers & network operators?
Moderators
avatar for Jordan Fraser

Jordan Fraser

Publisher Solutions, Vistar Media
Jordan Fraser leads Business Development for the Publisher Solutions Team at Vistar Media. Prior to joining Vistar, Jordan held business development and media roles at GameStop, Outfront Media, Kinetic, and Clear Channel Outdoor.

Speakers
avatar for Ryan Bricklemyer

Ryan Bricklemyer

Director, Media Operations and Strategy, T-Mobile
As Head of Media Operations and Strategy for T-Mobile Advertising Solutions, Ryan defines the operational execution strategy for all campaigns on the Magenta Advertising Platform. Bringing his experience in video, mobile, data, and DOOH, Ryan leads a cross-functional team to ensure... Read More →
avatar for Sean McCaffrey

Sean McCaffrey

CEO, GSTV
Sean McCaffrey is the President and CEO of GSTV, where his focus is driving business growth through understanding the evolution of the media landscape, the consumer journey and consumer behavioral insights leveraging data, technology and scale of the new GSTV platform. Since joining... Read More →

Friday November 18, 2022 9:00am - 9:45am PST
N115
  Content