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Friday, November 18 • 9:00am - 9:45am
Retail Media Networks: Why Consumers and Advertisers are Leaning into DOOH

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The biggest retailers are merging their online and offline solutions to enable a seamless customer experience however shoppers wish to make their purchases. According to eMarketer, 93% of grocery sales were in store, meaning the need for retailers and advertisers to engage with shoppers in real life remains paramount. Retail media networks (RMNs) are leaning into digital out-of-home (DOOH) to reach consumers right at point of sale, in the moment of decision-making. This session will explain how RMNs are being structured from an omnichannel perspective, where DOOH fits into the approach, the data that can be generated from and applied to the entire RMN experience, how consumers perceive DOOH in-store and how DOOH is encouraging consumer engagement and purchase behavior. 

avatar for Stephanie Gutnik

Stephanie Gutnik

Global Head of DOOH, Yahoo
As the Global Head of DOOH at Yahoo, Stephanie is responsible for defining overall strategy and go-to-market plans for all DOOH efforts. She previously held roles as Vice President, Digital Strategy and Programmatic Sales at OUTFRONT Media and Vice President, Business Development... Read More →

avatar for Kristy Day

Kristy Day

VP, Advertising Strategy & Sales, NRS
avatar for Marc Fenty

Marc Fenty

SVP Director of OOH, Horizon Media
Marc Fenty is SVP Director of OOH at Horizon Media and Co-chair and founder of OOH United. An industry veteran over 15 years of experience, stewarding comprehensive OOH marketing strategies for diverse range of blue-chip and Fortune 500 clients across many categories. In addition... Read More →

Friday November 18, 2022 9:00am - 9:45am PST