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Thursday, November 17 • 2:00pm - 2:20pm
Global Digital Out-of-Home Media Forecast 2022-2025

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PQ Media EVP of Research Dr. Leo Kivijarv will provide attendees with a first look at the latest industry data and analysis gleaned from the PQ Media’s new Global Digital OOH Media Forecast 2022, the 12th edition of this research series that has been the DOOH industry’s performance benchmark since 2007. He will deliver a brief presentation of highlights from the forecast, covering ad spend and growth data across all DOOH platforms (e.g., place-based video, digital signage); analysis of consumer time spent with DOOH by six consumer demos; and exclusive data on 10 key venue and location channels (e.g., transit, retail, healthcare). Highlights will include DOOH’s current and future positions in the changing media landscape, including its size, growth and market share vs. other media and GDP. He will conclude with several critical assumptions and open questions regarding the future of DOOH media for attendees to address in follow-up Q&A. 

Speakers
avatar for Dr. Leo Kivijarv

Dr. Leo Kivijarv

EVP of Research, PQ Media
Dr. Kivijarv is Vice President, Research of PQ Media, the leading provider of custom media econometrics and the pioneer of emerging media research, such as word-of-mouth marketing. He joined PQ Media in 2003 with three decades of experience in media management, research, consulting... Read More →


Thursday November 17, 2022 2:00pm - 2:20pm PST
Keynote Stage