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Thursday, November 17 • 9:00am - 9:45am
Integrated Brand Experiences: The Future of Retail is Now

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Retail brands face the largest disruption in history. The luxury retail category is among the most competitive, tasked with defining the future of retail. Brands will no longer win solely on badge value. They must connect emotionally in order to create brand advocates that will define their brand essence. But how do you do this? Marcos Terenzio, VP Creative & Strategy at iGotcha Media will discuss the evolving role and importance of digital experience within physical retail, and how it will help win back brand advocacy. Innovation is a function of discontinuity, and we are experiencing the biggest disruption yet. Earning brand loyalty and advocacy is going to be harder than ever. Marcos will discuss how to create emotional connections with consumers through immersive storytelling and highlight how we created a show-stopping experience as part of a new global launch for one of the largest luxury retail brands in Canada, Canada Goose.  

Speakers
avatar for Marcos Terenzio

Marcos Terenzio

Vice President, Creative & Strategy, iGotcha Media
Marcos Terenzio is a highly experienced strategist, creative director, designer, and digital visionary. He has spent 25 years creating international, award-winning digital experiences for Fortune 500 clients. Currently he is VP, Creative and Strategy at iGotcha Media, a leading Integrated... Read More →


Thursday November 17, 2022 9:00am - 9:45am PST
N110
  Retail
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