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Thursday, November 17 • 9:00am - 9:45am
How Cities Can Use Digital Billboards to Create Economic Development and Improve Public Spaces

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There is a rising affinity between people, cities and large-format digital out-of-home media (DOOH). For the City of West Hollywood, in which its billboards along Sunset Strip have made the area famous, the transition to digital is serving as an opportunity to create public benefit and provide a baseline for long-term economic development. The resulting projects promise to contribute to a more dynamic and engaging public realm, while supporting cultural resources and public art, along with sustaining historic structures and use cases like live music and comedy.  

avatar for Rick Robinson

Rick Robinson

Chief Strategy Officer, Project X Media
A Member of the Outdoor Advertising Association of America (OAAA) Hall of Fame, Rick Robinson is a life-long OOH (Out of Home) Media advocate. His career is defined by a passionate and vocal pursuit of the perfect merger between people, purpose, technology, OOH Media and cities.His... Read More →

avatar for John Leonard

John Leonard

Director of Economic Development, City of West Hollywood
John Leonard is the City of West Hollywood’s Director of Economic Development. In this position he oversees the Business Development, Property Development, and Arts Divisions. He has been with the City since 2012, including three years as Revenue Manager and four years as Community... Read More →
avatar for Pete Scantland

Pete Scantland

Founder/CEO, Orange Barrel Media
Pete is founder and CEO of Orange Barrel Media, where he has led the company since its establishment in 2004. Recognizing that the future of this country was in its cities, OBM’s pioneering work in urban media has defined the company since its founding, and Pete’s primary focus... Read More →
avatar for Jeremy Kolieb

Jeremy Kolieb

Principal, Consumer Experience Group
Jeremy Kolieb is the Founder & Principal of Consumer Experience Group LLC (CEG), which is focused on enhancing the consumer’s experience by providing clients with the know-how to determine how and what technology to integrate into malls, retailers, commercial properties, hotels... Read More →

Thursday November 17, 2022 9:00am - 9:45am PST