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Friday, November 18 • 9:00am - 9:45am
Respecting the 5 Cs for Great Enterprise Digital Signage

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Are you successfully leveraging the power of digital signage? Using the 5 Cs, this panel discussion will share the complexities and challenges of creating the ideal enterprise-wide content strategy. It will highlight how helpful user-generated content can be, and how well-curated dynamic content can add substantially as a focal point in the mix. We will review the typical challenges of implementing and consolidating a large digital signage network and the benefits realized if done correctly. At the same time, we will also reveal and learn from some major mistakes that have been made in setting up other enterprise signage.

Moderators
avatar for Brandy Alvarado-Miranda

Brandy Alvarado-Miranda

CEO, BAM! Marketing & PR Agency
Brandy is the Owner of BAM! Marketing & PR Agency, an agency dedicated to serving the Pro AV community with their marketing endeavors. She assists several publications as an editor and has experience in brand management, product marketing, and content creation for the AV Industry... Read More →

Speakers
avatar for David Defelici

David Defelici

VP of Business Development, Telecine
avatar for Justin Lachovsky

Justin Lachovsky

Director, Sales & Marketing, Telecine
From corporate communications to large scale video walls,Justin understands the importance, and placement, of targeted messaging across different mediums.With a background in the services industry, Justin achieves the best results, working with the most suitable team for any given... Read More →
avatar for Dina Townsend

Dina Townsend

Vice President of Sales & Marketing - Americas, YCD Multimedia
A practiced professional in the digital signage industry, Dina has guided countless brands through the process of creating and enhancing the customer experience across complex environments. Her broad scope extends from helping clients ideate, innovate, and strategize, to deploying... Read More →


Friday November 18, 2022 9:00am - 9:45am PST
N119