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Friday, November 18 • 9:00am - 9:45am
Respecting the 5 Cs for Great Enterprise Digital Signage

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Alexandria Real Estate (ARE) successfully leveraged the power of digital signage across all their campuses. ARE specializes in developing and leasing lab and office space to the Life Sciences Industry. A key and consistent component of each of their locations is their unique digital signage, a focal point in each of their campuses. Using the 5 Cs, this panel discussion will share the complexities and challenges of creating the ideal enterprise-wide content strategy. It will highlight how helpful user-generated content can be, and how well-curated dynamic content can add substantially as a focal point in the mix. We will review the typical challenges of implementing and consolidating a large digital signage network and the benefits realized if done correctly. At the same time, we will also reveal and learn from some major mistakes that have been made in setting up other enterprise signage. 

Moderators
avatar for Brandy Alvarado-Miranda

Brandy Alvarado-Miranda

CEO, BAM! Marketing & PR Agency
Brandy is the Owner of BAM! Marketing & PR Agency, an agency dedicated to serving the Pro AV community with their marketing endeavors. She assists several publications as an editor and has experience in brand management, product marketing, and content creation for the AV Industry... Read More →

Speakers
avatar for Pat Tobin

Pat Tobin

Director of Digital Products, Alexandria Real Estate Investments
avatar for David Defelici

David Defelici

VP of Business Development, Telecine
avatar for Justin Lachovsky

Justin Lachovsky

Account Manager, Telecine


Friday November 18, 2022 9:00am - 9:45am PST
N119
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