Digital Signage Experience 2022

As a global sports and entertainment destination, SoFi Stadium and Hollywood Park have transformed the digital signage experience for fans. An entirely digital stadium, SoFi Stadium, home to the Los Angeles Chargers and reigning Super Bowl Champion Los Angeles Rams, has 90,000 square feet of digital LED in its seating bowl alone, over 2,600 screens and a television the size of 6.5 city blocks as its roof. When every sign is a TV and every TV is a sign, learn about the creative content challenges and industry-first opportunities the Vice President of Broadcast and Production Jason Cothern and his team encountered as they mapped out what meaningful content looks like from the menu boards and the exterior wayfinding signage to the 70,000 square-foot Infinity Screen by Samsung, the largest videoboard in sports.