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Thursday, November 17 • 4:00pm - 4:45pm
Why Brands and Agencies Are Now Quickly Moving to Programmatic Digital Out of Home

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With programmatic, schedules can now be pushed and paused with great ease and flexibility as they are in all digital media. This feature was particularly important during the last two years as advertisers used the medium, along with accompanying data insights, to reach consumers where they were. The DOOH programmatic landscape has changed dramatically in just in the last few years. This panel will give you a good overview of programmatic digital out of home today and its future.

Moderators
avatar for Barry Frey

Barry Frey

President & CEO, DPAA
As President, CEO and Board Director of DPAA, Mr. Frey has overseen, for seven years, the global trade and marketing association that leads the digital transformation of Out of Home (OOH) advertising.  Over his career in leadership media positions, Mr. Frey has overseen P&L plus... Read More →

Speakers
avatar for Lance Fanguy

Lance Fanguy

Vice President of Operations, GymTV
Lance Fanguy is Vice President of Operations at Zoom Media and GymTV. Lance leads a team of technology and inventory specialists who identify, manage, secure and report on digital advertising units across 5,000 gyms in the United States and Canada. In addition to gym partner relations... Read More →
avatar for Danielle Rind

Danielle Rind

VP Digital Solutions, Talon Outdoor
Danielle Rind is the Vice President of Digital Solutions at Talon America, where she oversees Talon's programmatic, omnichannel, audience targeting, and measurement solutions. Having spent over a decade in Ad Tech, Rind's expertise spans technical problem solving, product marketing... Read More →
avatar for Sean McCaffrey

Sean McCaffrey

CEO, GSTV
Sean McCaffrey is the President and CEO of GSTV, where his focus is driving business growth through understanding the evolution of the media landscape, the consumer journey and consumer behavioral insights leveraging data, technology and scale of the new GSTV platform. Since joining... Read More →



Thursday November 17, 2022 4:00pm - 4:45pm PST
N115
  DOOH
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