Loading…
Attending this event?
Back To Schedule
Thursday, November 17 • 9:00am - 9:45am
The Attribution Solution – Measuring Impact and Effectiveness

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

This panel will discuss how to gauge campaign effectiveness in moving the needle on different types of KPIs – driving foot traffic, sales, attitudinal and behavioral change. Experts will discuss methodologies, proven technologies, what works and, what doesn’t.

Moderators
avatar for Kym Frank

Kym Frank

Global Chief Experience Officer, Motionworks International
Kym has over 25 years of experience working in media and audience research - across all media channels. She has held key leadership roles with media and advertising companies such as King World, CBS, Symphony Advanced Media, ZenithOptimedia, most recently serving as President of Geopath... Read More →

Speakers
avatar for Gideon Adey

Gideon Adey

CEO, GUROOH
Gideon is a Measurement Consultant for the World Out of Home Organization – developing OOH Audience Measurement Guidelines, and Global Market Sizing.Additionally, Gideon runs a consultancy business applying three decades of OOH analytics experience for buyers, sellers, industry... Read More →
avatar for Dylan Mabin

Dylan Mabin

President, Geopath
avatar for Amanda Dorenberg

Amanda Dorenberg

President, Canadian Out of Home Marketing and Measurement Bureau (COMMB)
Amanda Dorenberg is a technology & marketing executive with a passion for disrupting traditional industries via new & emerging tech. Her work has been featured in Forbes Tech, Wired Magazine, Technology Headlines among other top national & international media outlets. Amanda is a... Read More →



Thursday November 17, 2022 9:00am - 9:45am PST
N117
  DOOH
Feedback form isn't open yet.