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Friday, November 18 • 9:00am - 9:45am
How Porsche Launched a Successful Digital Signage Project With a Platform-First Strategy

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Global brands and retailers implement centralized digital signage software platforms at a progressive rate. The platform needs to allow a homogeneous and collaborative management of media and touchpoints on all organizational levels – from headquarters, country organizations and dealerships. Supporting workflow processes and managing media adaptions for different countries and languages calls for specific requirements for successful implementations and operations. This presentation will focus on specific platform requirements of global projects with suggested solutions. Strategies and structures will be discussed using a real-world project case study from Porsche.

Moderators
avatar for James Tenser

James Tenser

President, VSN Strategies
B2B Expert Storyteller Jamie Tenser has spent a lifetime explaining how consumer goods are made, marketed, moved and merchandised. Part business journalist, part media ecologist, all retail nerd, he has relentless fascination with the world’s most pervasive industry. As a lead editor... Read More →

Speakers
avatar for Roland Grassberger

Roland Grassberger

CEO, Grassfish Marketing Technologies
Roland Grassberger is CEO and head of strategy, innovation and product management at Grassfish Marketing Technologies, a leading European developer of smart store and digital signage solutions for the physical retail space. Roland has a track record as a successful entrepreneur; in... Read More →
avatar for Dustin Gilleland

Dustin Gilleland

Creative and Digital Signage Lead, Porsche Cars North America
Dustin Gilleland is the In-House Creative Lead and Digital Signage Manager at Porsche Cars North America. He joined Porsche in 2016, one year after the inception of the Digital Signage Program for the North American Market. The program has grown from less than 50% to over 90% of US... Read More →


Friday November 18, 2022 9:00am - 9:45am PST
N110
  Retail
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