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Friday, November 18 • 4:00pm - 4:45pm
Kia America Takes Over Times Square - A Digital Signage Case Study of Mammoth Proportions

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Event agency Gail & Rice tapped Fivestone Studios with creating a digital experience for the launch of Kia America’s new electric vehicle, the EV6. The mammoth experiential project encompassed over 44 screens and covered six blocks in New York City’s Times Square. Fivestone worked with Gail & Rice, David & Goliath and Centerstage to execute this project in a short period of time. The speakers will discuss some of the challenges they faced, and solutions used, such as:
  • Coordinating across 10+ media screen owners, all with a wide range in screen quality / age
  • How to create a cohesive narrative from different angles and distances
  • Using cloud infrastructure to create and render the massive screen sizes necessary to span 6 city blocks
  • Using technology to visualize the full experience in real time 3D for approvals and previz

Speakers
avatar for Troy Fujimura

Troy Fujimura

Head of Design and Technology, Centerstage
avatar for Traylor Woodall

Traylor Woodall

CEO and Founder, Fivestone Studios
Traylor Woodall is a lifelong storyteller, artist, musician, and experience creator. His journey began with a traditional degree in graphic design, but during a college internship he discovered a passion for motion graphics. Fast forward many years later, Traylor now serves as the... Read More →


Friday November 18, 2022 4:00pm - 4:45pm PST
N115