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Wednesday, November 16
 

9:00am PST

Digital Signage Certified Experts (DSCE) Course
Digital signage represents the fastest growing segment of the commercial AV, IT, traditional signage, content creation, and marketing industries. It has far-reaching implications as a mainstream communication medium and opens expansive new markets and opportunities for network providers, systems integrators, and end users alike. Beneath the surface, however, it is a complex web of interconnected technologies and best practices acting together to create the images we see on screen. The DSCE is designed to help you meet the challenges this creates by providing a fundamental understanding of the digital signage industry. Understand the 7 Key Elements of Digital Signage and how they individually impact the industry and interact one another. This course takes a business-oriented approach that will allow you to master the formulas for successful planning a digital signage network including design, hardware and software selection, deployment, content creation and ROI/ROO for digital signage rollouts.

Note: The DSCE exam will be offered online following the course. Review materials will also be available. After successfully passing the exam, you will receive a digital certificate of completion.

Speakers
avatar for Jonathan Brawn

Jonathan Brawn

Principal, Brawn Consulting
Jonathan Brawn is a principal of Brawn Consulting, an audiovisual and digital signage consulting, educational development, and marketing firm with national exposure to major manufacturers, distributors, and integrators in the commercial audiovisual and digital signage industries... Read More →


Wednesday November 16, 2022 9:00am - 5:00pm PST
N110

1:00pm PST

Digital Signage Installation Tour
Join us as we take a look at some of the latest digital signage installations in Las Vegas: Fremont Street Experience (LED canopy), Circa Resort (world's largest sportsbook), The LINQ Hotel + Experience (Refik Anadol installation) and Resorts World (LED façade and giant sphere). Transportation will be provided and will depart from the Las Vegas Convention Center. 


Wednesday November 16, 2022 1:00pm - 5:00pm PST
Las Vegas Convention Center
 
Thursday, November 17
 

9:00am PST

Retail Media Networks: Why Consumers and Advertisers are Leaning into DOOH
The biggest retailers are merging their online and offline solutions to enable a seamless customer experience however shoppers wish to make their purchases. According to eMarketer, 93% of grocery sales were in store, meaning the need for retailers and advertisers to engage with shoppers in real life remains paramount. Retail media networks (RMNs) are leaning into digital out-of-home (DOOH) to reach consumers right at point of sale, in the moment of decision-making. This session will explain how RMNs are being structured from an omnichannel perspective, where DOOH fits into the approach, the data that can be generated from and applied to the entire RMN experience, how consumers perceive DOOH in-store and how DOOH is encouraging consumer engagement and purchase behavior. 

Moderators
avatar for Stephanie Gutnik

Stephanie Gutnik

Global Head of DOOH, Yahoo
As the Global Head of DOOH at Yahoo, Stephanie is responsible for defining overall strategy and go-to-market plans for all DOOH efforts. She previously held roles as Vice President, Digital Strategy and Programmatic Sales at OUTFRONT Media and Vice President, Business Development... Read More →

Speakers
avatar for Kristy Day

Kristy Day

VP, Advertising Strategy & Sales, NRS
avatar for Dave Kelshaw

Dave Kelshaw

CMO, Starlite


Thursday November 17, 2022 9:00am - 9:45am PST
N115

9:00am PST

The Attribution Solution – Measuring Impact and Effectiveness
This panel will discuss how to gauge campaign effectiveness in moving the needle on different types of KPIs – driving foot traffic, sales, attitudinal and behavioral change. Experts will discuss methodologies, proven technologies, what works and, what doesn’t.

Moderators
avatar for Kym Frank

Kym Frank

Global Chief Experience Officer, Motionworks International
Kym has over 25 years of experience working in media and audience research - across all media channels. She has held key leadership roles with media and advertising companies such as King World, CBS, Symphony Advanced Media, ZenithOptimedia, most recently serving as President of Geopath... Read More →

Speakers
avatar for Gideon Adey

Gideon Adey

CEO, GUROOH
Gideon is a Measurement Consultant for the World Out of Home Organization – developing OOH Audience Measurement Guidelines, and Global Market Sizing.Additionally, Gideon runs a consultancy business applying three decades of OOH analytics experience for buyers, sellers, industry... Read More →
avatar for Dylan Mabin

Dylan Mabin

President, Geopath
avatar for Amanda Dorenberg

Amanda Dorenberg

President, Canadian Out of Home Marketing and Measurement Bureau (COMMB)
Amanda Dorenberg is a technology & marketing executive with a passion for disrupting traditional industries via new & emerging tech. Her work has been featured in Forbes Tech, Wired Magazine, Technology Headlines among other top national & international media outlets. Amanda is a... Read More →



Thursday November 17, 2022 9:00am - 9:45am PST
N117
  DOOH

9:00am PST

How Cities Can Use Digital Billboards to Create Economic Development and Improve Public Spaces
There is a rising affinity between people, cities and large-format digital out-of-home media (DOOH). For the City of West Hollywood, in which its billboards along Sunset Strip have made the area famous, the transition to digital is serving as an opportunity to create public benefit and provide a baseline for long-term economic development. The resulting projects promise to contribute to a more dynamic and engaging public realm, while supporting cultural resources and public art, along with sustaining historic structures and use cases like live music and comedy.  

Moderators
avatar for Rick Robinson

Rick Robinson

Chief Strategy Officer, Project X Media
A Member of the Outdoor Advertising Association of America (OAAA) Hall of Fame, Rick Robinson is a life-long OOH (Out of Home) Media advocate. His career is defined by a passionate and vocal pursuit of the perfect merger between people, purpose, technology, OOH Media and cities.His... Read More →

Speakers
avatar for John Leonard

John Leonard

Director of Economic Development, City of West Hollywood
avatar for Pete Scantland

Pete Scantland

Founder/CEO, Orange Barrel Media
Pete is founder and CEO of Orange Barrel Media, where he has led the company since its establishment in 2004. Recognizing that the future of this country was in its cities, OBM’s pioneering work in urban media has defined the company since its founding, and Pete’s primary focus... Read More →
avatar for Jeremy Kolieb

Jeremy Kolieb

Principal, Consumer Experience Group
Jeremy Kolieb is the Founder & Principal of Consumer Experience Group LLC (CEG), which is focused on enhancing the consumer’s experience by providing clients with the know-how to determine how and what technology to integrate into malls, retailers, commercial properties, hotels... Read More →



Thursday November 17, 2022 9:00am - 9:45am PST
N116

9:00am PST

Integrated Brand Experiences: The Future of Retail is Now
Retail brands face the largest disruption in history. The luxury retail category is among the most competitive, tasked with defining the future of retail. Brands will no longer win solely on badge value. They must connect emotionally in order to create brand advocates that will define their brand essence. But how do you do this? Marcos Terenzio, VP Creative & Strategy at iGotcha Media will discuss the evolving role and importance of digital experience within physical retail, and how it will help win back brand advocacy. Innovation is a function of discontinuity, and we are experiencing the biggest disruption yet. Earning brand loyalty and advocacy is going to be harder than ever. Marcos will discuss how to create emotional connections with consumers through immersive storytelling and highlight how we created a show-stopping experience as part of a new global launch for one of the largest luxury retail brands in Canada, Canada Goose.  

Speakers
avatar for Marcos Terenzio

Marcos Terenzio

Vice President, Creative & Strategy, iGotcha Media
Marcos Terenzio is a highly experienced strategist, creative director, designer, and digital visionary. He has spent 25 years creating international, award-winning digital experiences for Fortune 500 clients. Currently he is VP, Creative and Strategy at iGotcha Media, a leading Integrated... Read More →


Thursday November 17, 2022 9:00am - 9:45am PST
N110
  Retail

9:00am PST

Digital Signage 101: What to Know, Where to Begin
If you are new to digital signage and feel a bit overwhelmed by all the acronyms and technical jargon, this is the place to start. This session will start with the basics and address the most important question: what are you trying to accomplish? Before diving into the technologies, we’ll look at use cases and the business proposition. Then we will break down hardware, software, content and services so that your time on the DSE show floor will be more valuable.  

Speakers
avatar for Jonathan Brawn

Jonathan Brawn

Principal, Brawn Consulting
Jonathan Brawn is a principal of Brawn Consulting, an audiovisual and digital signage consulting, educational development, and marketing firm with national exposure to major manufacturers, distributors, and integrators in the commercial audiovisual and digital signage industries... Read More →



Thursday November 17, 2022 9:00am - 9:45am PST
N119

9:00am PST

DV-LEDs: What You Need to Know
Direct-view LEDs (sometimes written as dvLED) have risen in popularity due to their ability to create seamless, bezel-free displays in various configurations for both indoor and outdoor usage. We’ll help you determine the pros and cons of these configurations, understand what pixel pitch to use for the application, recommended viewing distances, mounting options and what components you’ll need to make it all work. Examples of DV-LED installations will be shared for inspiration. As the cost for DV-LEDs comes down, it only stands to reason that its usage will continue to increase.

Speakers
avatar for Mark Coxon CTS-D, CTS-I

Mark Coxon CTS-D, CTS-I

Business Development Director- XTG, AVI-SPL
avatar for Paul England

Paul England

Director, Design Solutions, SNA Displays


Thursday November 17, 2022 9:00am - 9:45am PST
N112

10:00am PST

Exhibit Hall Open
Thursday November 17, 2022 10:00am - 5:00pm PST
Central Hall, Las Vegas Convention Center

10:30am PST

DSE 2022 Opening Keynote with Refik Anadol: Space in the Mind of a Machine
If machines can “learn” or “process” individual and collective memories, can they also dream or hallucinate about them? Since 2016, Refik Anadol Studio has been conducting interdisciplinary research on the relation between the human mind, architecture, and aesthetics to speculate responses to these questions. In taking the data that flows around us as his primary material and the neural network of a computerized mind as his collaborator, Anadol has been reflecting on new forms of narrating collective memory in physical and virtual spaces, including the blockchain. Coining the terms “AI Data Painting,” “AI Data Sculpture,” and “latent cinema,” Refik Anadol has invited his audience to imagine alternative and dynamic realities by re-defining the functionalities of both interior and exterior architectural elements. He tackles this by moving beyond the integration of media into built forms and translating the logic of a new media technology into spatial design. In this talk he'll share his studio's site-specific parametric data sculptures, live audio/visual performances, immersive installations, and NFTs, which collectively offer a dramatic rethinking of our many environments.

Speakers
avatar for Refik Anadol

Refik Anadol

Media artist, director and pioneer in the aesthetics of data and machine intelligence
Refik Anadol is a media artist, director and pioneer in the aesthetics of data and machine intelligence. His body of work locates creativity at the intersection of humans and machines. In taking the data that flows around us as the primary material and the neural network of a computerized... Read More →


Thursday November 17, 2022 10:30am - 11:30am PST
Keynote Stage

12:00pm PST

Lunch Roundtable Discussions
Join your colleagues for lunch and thoughtful networking. Table topics include:

  • Brand Activations
  • Digital Out-of-Home (DOOH)
  • Education (schools/universities)
  • Entertainment Venues
  • Experiential Design
  • Hospitality
  • Interactive Tech
  • Retail
  • Systems Integration
  • Tech Trends



Thursday November 17, 2022 12:00pm - 1:30pm PST
Keynote Stage

2:00pm PST

Case Study: Curved dvLED Displays Dazzle at Savoy Automobile Museum
The new Savoy Automobile Museum in Cartersville, Georgia, isn’t your typical museum. In addition to memorializing the history of the automobile with exhibits and events, the new 65,000-square-foot institution leverages the latest in dvLED display technology from LG Business Solutions USA and mounting innovations from Peerless-AV to deliver captivating video content and provide digital canvases for private events or sponsors to display messages and films. The museum aimed to maximize the utility of its interior spaces to host events like a new vehicle launch using the theater’s rotating stage and 18-foot by 31-foot curved dvLED display, or offer a unique wedding venue and have videos broadcast on the 10-foot by 24-foot curved, tilted display in the great hall. These displays are most impressive because they aren’t flat – they’re curved – requiring precision engineered custom mounting solutions and an expert team with the right skill set to achieve an awe-inspiring digital experience.

Session sponsored by Peerless-AV

Speakers
avatar for Kevin McDonald

Kevin McDonald

Senior Director, Business Development, Peerless-AV
As Senior Director of Business Development at Peerless-AV, Kevin McDonald manages key relationships with original equipment manufacturers (OEM), end-users, AV consultants, and architects. In this role, he has worked with leading global partners such as LG Business Solutions, Sharp-NEC... Read More →


Thursday November 17, 2022 2:00pm - 2:20pm PST
Expo Floor Stage (Liberty) - Open to All

2:00pm PST

Global Digital Out-of-Home Media Forecast 2022-2025
PQ Media CEO Patrick Quinn will provide attendees with a first look at the latest industry data and analysis gleaned from the PQ Media’s new Global Digital OOH Media Forecast 2022, the 12th edition of this research series that has been the DOOH industry’s performance benchmark since 2007. Patrick will deliver a 20-min presentation of highlights from the forecast, covering ad spend and growth data across all DOOH platforms (e.g., place-based video, digital signage); analysis of consumer time spent with DOOH by six consumer demos; and exclusive data on 10 key venue and location channels (e.g., transit, retail, healthcare). Highlights will include DOOH’s current and future positions in the changing media landscape, including its size, growth and market share vs. other media and GDP. He will conclude with several critical assumptions and open questions regarding the future of DOOH media for attendees to address in follow-up Q&A. 

Speakers
avatar for Patrick Quinn

Patrick Quinn

CEO & Founder, PQ Media
Patrick Quinn founded PQ Media LLC in January 2003, following a distinguished career as an award-winning journalist, editor-in-chief, research director, media analyst and management consultant. Patrick has since guided PQ Media through 18 consecutive years of profitable growth and... Read More →


Thursday November 17, 2022 2:00pm - 2:30pm PST
Keynote Stage

2:30pm PST

Introductory Show Floor Tour - Led by DSF
Join DSF as we go through a journey of a digital signage system by visiting various exhibitors who provide content, content management, design services, measurement, analytics, display hardware, connectivity, and mounting and installation solutions. We will introduce you to industry professionals who are committed to educating integrators, brands, networks and end users. Space is limited.

Thursday November 17, 2022 2:30pm - 3:15pm PST

2:30pm PST

Transform Your Talent Pipeline
Digital signage is a dynamic industry in which technical and creative professionals can flourish. So why is it so difficult to find and recruit talent? Invariably, when an integration company is asked about their top challenges, they put recruiting at or near the top of the list. One obstacle is that the digital signage integration industry exists in a bubble. Those attending DSE are aware of the great career opportunities but so many others have no idea the industry exists – and therefore won’t become your next generation of great employees. In this session, learn strategies for bursting through that bubble and transforming your talent pipeline. You’ll walk away with a to-do list of steps you can take not just to expand your search but to create better career paths for your existing talent.

Speakers
avatar for Xzavia Killikelly, DSCE, DCME

Xzavia Killikelly, DSCE, DCME

Audio Visual Design Consultant, Conference Technologies
avatar for Bryan Meszaros

Bryan Meszaros

CEO & Founder, OpenEye Global
As the CEO and Founder of OpenEye Global, Bryan's vision and interpretation of interactive and visual media have transformed OpenEye into an elite industry-leading agency.With a specialty in digital strategy & engagement Bryan has worked with such high-profile brands as Merlin Entertainment... Read More →
avatar for Tom LeBlanc

Tom LeBlanc

Executive Director, NSCA
Tom LeBlanc, NSCA's Executive Director, has supported the integration market since 2003. As editorial director of Commercial Integrator from 2010 to 2019 and in various roles at CE Pro before that, he specialized in developing content to help integration companies improve their businesses... Read More →



Thursday November 17, 2022 2:30pm - 3:20pm PST
Expo Floor Stage (Liberty) - Open to All

3:30pm PST

So You’re Selling Programmatic: Now What?
Many out-of-home operators are excited about the prospect of programmatic technology bringing new revenue into their business. However, programmatic is not just a switch to flip. In this workshop, Vistar will show how you can develop a successful programmatic revenue stream. Topics to include:
- Overview of digital buying teams
- “Talking the talk”: aligning OOH with what digital buyers care about
- How to structure a successful PMP deal
- Organizational alignment: is your sales team setup for success?



Speakers
avatar for Arnie Rivera

Arnie Rivera

Director - SaaS & Supply Sales, Vistar Media


Thursday November 17, 2022 3:30pm - 3:50pm PST
Keynote Stage

4:00pm PST

The Latest Sources for Fresh Content
As anyone who has deployed digital signage will tell you, you can amazing screen technology and placement but if you don’t have great content and a content plan to go with all that technology, your deployment will not live up to its potential. Content comes in a wide range of forms and sources, such as informational, promotional, social, experiential, interactive, entertainment, and ambient. This panel of experts will explain what content works in which environments, how to find and create content and best uses of that content.

Speakers
avatar for Bryan Meszaros

Bryan Meszaros

CEO & Founder, OpenEye Global
As the CEO and Founder of OpenEye Global, Bryan's vision and interpretation of interactive and visual media have transformed OpenEye into an elite industry-leading agency.With a specialty in digital strategy & engagement Bryan has worked with such high-profile brands as Merlin Entertainment... Read More →
avatar for Meghan Athavale

Meghan Athavale

Founder & CEO, Lumo Interactive
Meghan Athavale, who frequently goes by the pseudonym Meg Rabbit, is a media artist, writer, and character designer whose work spans immersive interactive environment design, fictional novels and short stories, animated films, music, and sculpture. Her boundless creativity is motivated... Read More →
avatar for Abigail Honor

Abigail Honor

Partner, Lorem Ipsum Corp.
Abigail Honor is the founding partner at Lorem Ipsum Corp, an immersive experience design firm headquartered in New York City with offices in London. Abby has over two decades of experience in storytelling using filmmaking, media, and technology. She has crafted dynamic and inspiring... Read More →


Thursday November 17, 2022 4:00pm - 4:45pm PST
N119

4:00pm PST

In-Flight Sales Analysis in DOOH: A New Way of Measuring Effectiveness
DOOH has long been considered as a medium that delivers on upper funnel performance metrics like audience reach and brand awareness. While this is still true, 91% of advertisers believe DOOH contributes to both upper and lower funnel key performance indicators. Lower funnel metrics are often measured at the end of a campaign, but in-flight sales analysis (ISA) allows marketers to understand how DOOH exposure influences consumer purchase behavior. This session will explain how ISA works, why advertisers are using ISA, what information ISA brings to buyers and how advertisers can learn from it, and why it is useful in an omnichannel campaign. 

Moderators
avatar for Stephanie Gutnik

Stephanie Gutnik

Global Head of DOOH, Yahoo
As the Global Head of DOOH at Yahoo, Stephanie is responsible for defining overall strategy and go-to-market plans for all DOOH efforts. She previously held roles as Vice President, Digital Strategy and Programmatic Sales at OUTFRONT Media and Vice President, Business Development... Read More →

Speakers
avatar for Tiffany Southwell

Tiffany Southwell

Vice President, Out of Home Media, Catalina USA
Developing new products is Tiffany Southwell’s professional passion. As Catalina’s vice president of out-of-home media, Tiffany is responsible for the company’s vision and strategy in the space. She pioneered their entrance into out-of-home in 2020 as a new media channel with... Read More →
avatar for Ian Dallimore

Ian Dallimore

Vice President of Digital Growth, Lamar
Ian began his career in Sports Marketing working in Triple-A Baseball for the Houston Astros as Director of Marketing. He then began with Lamar in 2004, and has advanced through roles specializing in Events & Sports Marketing, National Sales, Innovation and Digital Out-of-Home Strategy... Read More →



Thursday November 17, 2022 4:00pm - 4:45pm PST
N116
  DOOH

4:00pm PST

Why Brands and Agencies Are Now Quickly Moving to Programmatic Digital Out of Home
With programmatic, schedules can now be pushed and paused with great ease and flexibility as they are in all digital media. This feature was particularly important during the last two years as advertisers used the medium, along with accompanying data insights, to reach consumers where they were. The DOOH programmatic landscape has changed dramatically in just in the last few years. This panel will give you a good overview of programmatic digital out of home today and its future.

Moderators
avatar for Barry Frey

Barry Frey

President & CEO, DPAA
As President, CEO and Board Director of DPAA, Mr. Frey has overseen, for seven years, the global trade and marketing association that leads the digital transformation of Out of Home (OOH) advertising.  Over his career in leadership media positions, Mr. Frey has overseen P&L plus... Read More →

Speakers
avatar for Lance Fanguy

Lance Fanguy

Vice President of Operations, GymTV
Lance Fanguy is Vice President of Operations at Zoom Media and GymTV. Lance leads a team of technology and inventory specialists who identify, manage, secure and report on digital advertising units across 5,000 gyms in the United States and Canada. In addition to gym partner relations... Read More →
avatar for Danielle Rind

Danielle Rind

VP Digital Solutions, Talon Outdoor
Danielle Rind is the Vice President of Digital Solutions at Talon America, where she oversees Talon's programmatic, omnichannel, audience targeting, and measurement solutions. Having spent over a decade in Ad Tech, Rind's expertise spans technical problem solving, product marketing... Read More →
avatar for Sean McCaffrey

Sean McCaffrey

CEO, GSTV
Sean McCaffrey is the President and CEO of GSTV, where his focus is driving business growth through understanding the evolution of the media landscape, the consumer journey and consumer behavioral insights leveraging data, technology and scale of the new GSTV platform. Since joining... Read More →



Thursday November 17, 2022 4:00pm - 4:45pm PST
N115
  DOOH

4:00pm PST

The Rise of High-Impact Immersive Experiences
Featuring some of leading players in the immersive industry, this panel will discuss the global emergence of immersive media and how it is establishing itself as a next-generation cultural and entertainment destination. On the agenda: trends, success factors, creative approach, best practices, and much more. Discover how these powerful shared experiences have touched and enchanted audiences throughout the world.

Moderators
avatar for Dave Haynes

Dave Haynes

Founding Editor, Sixteen:Nine

Speakers
avatar for Mario Iacampo

Mario Iacampo

President and Founder, Exhibition Hub
Mario Iacampo is a founder and director of Exhibition Hub, a company that specializes in the curation, production, and distribution of large edutainment exhibitions and experiences around the world.  Since its inception in 2015, Exhibition Hub has delivered more than 90 exhibitions... Read More →
avatar for Amélie Richard

Amélie Richard

Co-Executive Producer and Head of Programming, HUB Montréal
Amélie has over 15 years of management experience in the communications, multimedia and information technology industry. Thanks to her technical knowledge, she has managed various multidisciplinary teams, leading to digital content projects, multimedia installations and shows, in... Read More →
avatar for Brian Allen

Brian Allen

EVP of Technology and Content Integration, Illuminarium
Brian Allen is Executive Vice President of Technology and Content Integration for Illuminarium Experiences. In this capacity, he oversees the creation and development of each experience’s unique themed content as well as architects the state-of-the-art technological systems and... Read More →
avatar for Denys Lavigne

Denys Lavigne

President and Cofounder, OASIS immersion
Denys Lavigne is an entrepreneur and digital media strategist specialized in the development of next-generation audiovisual experiences and projects. His expertise includes experience design, content and technical strategy, business model analytics for experiential media, and project... Read More →


Thursday November 17, 2022 4:00pm - 4:45pm PST
N110

4:00pm PST

Digital Menu Boards: The Value Proposition for Brands and Customers
With QSRs having upwards of 70% of transactions at drive thru, digital menu boards (DMBs) are becoming a when, not if. McDonald’s reached near complete system rollout of drive thru DMBs in early 2020, and RBI’s brands (Burger King, Tim Horton’s and Popeyes) will be the next to achieve scale. With this large, deployed footprint, brands are investing heavily in drive thru menu board experience, and McDonald’s already has “pay with stored card” functionality for drive thru transactions. Drive thru DMBs provide a unique opportunity to affect the highest proportion of your guests, arguably making this your most important digital channel – it is not just a menu. Achieving success with digital menu boards requires collaboration across customer experience, merchandising, technology and data. This session will help you understand the value proposition for digital menu boards – for both your brand and your customers – and get you started on a path that will set your organization up for success. 


Speakers
avatar for Jackie Walker

Jackie Walker

Head of Strategy, QSR, Publicis Sapient
Jackie leads strategy for Sapient's Dining & Delivery practice, bringing specific expertise on digital signage and related in-venue technology. In her 12 years with Publicis Sapient, she’s worked with clients across verticals, including QSR, Retail, Travel & Hospitality, and Sports... Read More →



Thursday November 17, 2022 4:00pm - 4:45pm PST
N117

4:00pm PST

Exploring Common Challenges Within the “Digital Signage Platform-Verse” and How to Overcome Them
From proprietary system-on-a-chip (SoC) to the vast variety of external media players, navigating through the “digital signage platform-verse” is no easy task. This panel session explores the challenges most often faced with cross-platform deployments and how some of the most daunting ones can be overcome. 

Moderators
avatar for Stan Richter

Stan Richter

CEO, signageOS
Stan is the co-founder and CEO of digital signage company, signageOS. There he leads a team that is bringing the digital signage industry a powerful unification API layered on top of different hardware proprietary systems for System on a Chip (SoC) digital signage devices and pla... Read More →

Speakers
avatar for Jay Leedy

Jay Leedy

Head of Business Development, B2B, Sony Electronics
Based near Atlanta Georgia, Jay works with Sony’s Product Planning organization to identify, qualify and on-board software solution providers to enhance commercial offerings, helping Sony’s Professional Sales teams drive market growth. His program establishes each potential partner... Read More →
avatar for Beth Warren

Beth Warren

SVP Marketing | Strategy, Creative Realities
At Creative Realities, Beth leads clients and teams in a pursuit of technology-driven ecosystems that add purpose, relevance and value to the consumer journey specific to a branded retail environment. When the industry came to a grinding halt at the onset of COVID, she helped Creative... Read More →
avatar for Jim Stoklosa

Jim Stoklosa

Senior Product Manager, Adobe
Jim is a digital integration technology professional. At Adobe, in his role as senior product manager, he manages the Screens product offering within the Adobe Experience Manager platform. This product allows users to create and manage digital signage experiences in public spaces... Read More →


Thursday November 17, 2022 4:00pm - 4:45pm PST
N112

5:00pm PST

Opening Night Networking Party
It's been three years since this industry got together! Catch up with old friends and meet new ones as we enjoy cocktails and appetizers together. This reception is included with your Expo Hall pass. Everyone is invited!

Sponsored by: SONY, Esper and Vistar Media

Thursday November 17, 2022 5:00pm - 6:30pm PST
Central Park
 
Friday, November 18
 

9:00am PST

First Impressions: How to Transform Lobbies into Experiences
Bringing in the right technology and content can transform corporate lobbies, museums, hotels and other public spaces from one of pure function to a work of art, making a lasting impression. This session will discuss various projects from concept to completion, taking into consideration the how digital displays can complement the architecture and pair with visuals to create that wow factor. 

Speakers
avatar for Cheryl Catterall

Cheryl Catterall

Creative Director, Moment Factory
avatar for Alexandre Simionescu

Alexandre Simionescu

Founder & CEO, Float4
Alexandre is at the helm of Float4’s vision and strategy as he continuously fuels award-winning user-driven experiences. Always on the go, and perpetually analyzing upcoming industry trends, he spearheads Float4’s creative initiatives. With a background in video-game programming... Read More →
avatar for Chris Riebschlager

Chris Riebschlager

Software Development Manager, Dimensional Innovations
Chris is a creative and technical leader with over two decades of experience in the concept, strategy and execution of interactive experiences. His work includes everything from web applications to immersive digital experiences for stadiums, museums, galleries and events. He has taught... Read More →


Friday November 18, 2022 9:00am - 9:45am PST
N112

9:00am PST

How Porsche Launched a Successful Digital Signage Project With a Platform-First Strategy
Global brands and retailers implement centralized digital signage software platforms at a progressive rate. The platform needs to allow a homogeneous and collaborative management of media and touchpoints on all organizational levels – from headquarters, country organizations and dealerships. Supporting workflow processes and managing media adaptions for different countries and languages calls for specific requirements for successful implementations and operations. This presentation will focus on specific platform requirements of global projects with suggested solutions. Strategies and structures will be discussed using a real-world project case study from Porsche.

Moderators
avatar for James Tenser

James Tenser

President, VSN Strategies
B2B Expert Storyteller Jamie Tenser has spent a lifetime explaining how consumer goods are made, marketed, moved and merchandised. Part business journalist, part media ecologist, all retail nerd, he has relentless fascination with the world’s most pervasive industry. As a lead editor... Read More →

Speakers
avatar for Roland Grassberger

Roland Grassberger

Chief Innovation Officer, Grassfish Marketing Technologies
Roland Grassberger is CEO and head of strategy, innovation and product management at Grassfish Marketing Technologies, a leading European developer of smart store and digital signage solutions for the physical retail space. Roland has a track record as a successful entrepreneur; in... Read More →
avatar for Dustin Gilleland

Dustin Gilleland

Creative and Digital Signage Lead, Porsche Cars North America
Dustin Gilleland is the In-House Creative Lead and Digital Signage Manager at Porsche Cars North America. He joined Porsche in 2016, one year after the inception of the Digital Signage Program for the North American Market. The program has grown from less than 50% to over 90% of US... Read More →


Friday November 18, 2022 9:00am - 9:45am PST
N110
  Retail

9:00am PST

Respecting the 5 Cs for Great Enterprise Digital Signage
Alexandria Real Estate (ARE) successfully leveraged the power of digital signage across all their campuses. ARE specializes in developing and leasing lab and office space to the Life Sciences Industry. A key and consistent component of each of their locations is their unique digital signage, a focal point in each of their campuses. Using the 5 Cs, this panel discussion will share the complexities and challenges of creating the ideal enterprise-wide content strategy. It will highlight how helpful user-generated content can be, and how well-curated dynamic content can add substantially as a focal point in the mix. We will review the typical challenges of implementing and consolidating a large digital signage network and the benefits realized if done correctly. At the same time, we will also reveal and learn from some major mistakes that have been made in setting up other enterprise signage. 

Moderators
avatar for Brandy Alvarado-Miranda

Brandy Alvarado-Miranda

CEO, BAM! Marketing & PR Agency
Brandy is the Owner of BAM! Marketing & PR Agency, an agency dedicated to serving the Pro AV community with their marketing endeavors. She assists several publications as an editor and has experience in brand management, product marketing, and content creation for the AV Industry... Read More →

Speakers
avatar for Pat Tobin

Pat Tobin

Director of Digital Products, Alexandria Real Estate Investments
avatar for David Defelici

David Defelici

VP of Business Development, Telecine
avatar for Justin Lachovsky

Justin Lachovsky

Director, Sales & Marketing, Telecine
From corporate communications to large scale video walls,Justin understands the importance, and placement, of targeted messaging across different mediums.With a background in the services industry, Justin achieves the best results, working with the most suitable team for any given... Read More →


Friday November 18, 2022 9:00am - 9:45am PST
N119

10:00am PST

10:30am PST

DSE Keynote: Jason Cothern of SoFi Stadium and Hollywood Park
Speakers
avatar for Jason Cothern

Jason Cothern

Vice President of Broadcast and Production, SoFi Stadium and Hollywood Park
Jason E. Cothern joined SoFi Stadium and Hollywood Park in 2019 and serves as its Vice President of Broadcast and Production. Hollywood Park is a near 300-acre mixed-use development being built in Inglewood, Calif., by Los Angeles Rams Owner/Chairman E. Stanley Kroenke and includes... Read More →


Friday November 18, 2022 10:30am - 11:30am PST
Keynote Stage

12:00pm PST

Women of Digital Signage Lunch
Join the Women of Digital Signage luncheon where a panel of experts will discuss their career challenges, successes, and how they rose to the top of the digital signage game.

Moderators
avatar for Megan A. Dutta

Megan A. Dutta

Editor-in-Chief, LAVNCH [CODE]
Megan A. Dutta is an experienced technology journalist whose career has centered around the audiovisual industry.  Dutta is currently editor-in-chief of LAVNCH [CODE] where she explores new technologies like extended reality, virtual production, and immersive digital signage. Dutta... Read More →

Speakers
avatar for Susan Wilhite

Susan Wilhite

Business Development Manager, Snap One
Susan Wilhite is the Business Development Manager on the Snap One commercial team with her focus on growing their partnerships with the top commercial AV integration firms in the industry. Prior to joining Snap One, Susan worked in sales for manufacturers like Stewart Filmscreen and... Read More →
avatar for Crystal Wu

Crystal Wu

Inside Sales Support, INFiLED
avatar for Meghan Athavale

Meghan Athavale

Founder & CEO, Lumo Interactive
Meghan Athavale, who frequently goes by the pseudonym Meg Rabbit, is a media artist, writer, and character designer whose work spans immersive interactive environment design, fictional novels and short stories, animated films, music, and sculpture. Her boundless creativity is motivated... Read More →


Friday November 18, 2022 12:00pm - 1:00pm PST
Keynote Stage

2:30pm PST

Emerging Technologies Show Floor Tour - Led by DSF
It’s 2022 and you may not be sure what's new. Join fellow veterans of the practice of digital signage as you see new or emerging technology in the areas of connectivity, content management, interactivity, measurement, AI, and displays. This curated tour will include time with executive and technical experts on these technologies and how they are being implemented in real business scenarios. Space is limited.

Friday November 18, 2022 2:30pm - 3:15pm PST

4:00pm PST

Lessons Learned from Ferguson's 1,000-Screen Deployment
Ferguson, widely recognized as the top-rated wholesale supplier of commercial and residential plumbing supplies also has expertise that spans multiple business lines, including HVAC, waterworks and industrial. With 1,400 locations, 10 distribution centers, and 27,000 associates, as well as showrooms for its residential products, Ferguson had a need for a streamlined, enterprise-wide communications network. After realizing its legacy digital signage platform had an uptime stagnating around 75%, Ferguson sought an enterprise-grade platform. In this session, you’ll learn how Ferguson improved system uptime, enhanced the customer experience, drove adoption of promotions and provided its associates access to relevant information. 

Speakers
avatar for Daniel Hedrick

Daniel Hedrick

Digital Signage Strategist, Ferguson
Daniel Hedrick is the Digital Signage Strategist for Ferguson Enterprises. He’s been with Ferguson since 2000, and has been running the digital signage program since 2011. Prior to stepping into the digital signage role, Daniel worked as a webmaster, content developer, video editor... Read More →


Friday November 18, 2022 4:00pm - 4:45pm PST
N119

4:00pm PST

Kia America Takes Over Times Square - A Digital Signage Case Study of Mammoth Proportions
Event agency Gail & Rice tapped Fivestone Studios with creating a digital experience for the launch of Kia America’s new electric vehicle, the EV6. The mammoth experiential project encompassed over 44 screens and covered six blocks in New York City’s Times Square. Fivestone worked with Gail & Rice, David & Goliath and Centerstage to execute this project in a short period of time. The speakers will discuss some of the challenges they faced, and solutions used, such as:
  • Coordinating across 10+ media screen owners, all with a wide range in screen quality / age
  • How to create a cohesive narrative from different angles and distances
  • Using cloud infrastructure to create and render the massive screen sizes necessary to span 6 city blocks
  • Using technology to visualize the full experience in real time 3D for approvals and previz

Speakers
avatar for Troy Fujimura

Troy Fujimura

Head of Design and Technology, Centerstage
avatar for Traylor Woodall

Traylor Woodall

CEO and Founder, Fivestone Studios
Traylor Woodall is a lifelong storyteller, artist, musician, and experience creator. His journey began with a traditional degree in graphic design, but during a college internship he discovered a passion for motion graphics. Fast forward many years later, Traylor now serves as the... Read More →


Friday November 18, 2022 4:00pm - 4:45pm PST
N115

4:00pm PST

Outernet – Creating an Immersive Entertainment District in Central London
Outernet has created an immersive entertainment, cultural and retail experience district in the heart of London, outputting 24K resolution of real-time digital immersive and interactive content across 25,000 square feet of LED screens and 320 channels of sound, including the world’s largest moveable screens in the four-story high Now building. This session explores how Outernet has made ground-breaking use of technology to create an ecosystem that provides a maverick space for artists, advertisers and media organizations to engage with audiences and consumers.



Speakers
avatar for Mike Whittaker

Mike Whittaker

Chief Technology Officer, Outernet London
Mike is responsible for the technology strategy and architecture that has created Outernet London, with its mix of technologies that provide one of the world’s highest resolution digital canvases and immersive environments, as well as the infrastructure for the St Giles Circus district... Read More →


Friday November 18, 2022 4:00pm - 4:45pm PST
N116

4:00pm PST

Come Fly With Me: Travel Industry Leaders Respond to the Pandemic by Investing in the Future
Other than live events, no industry was probably hit harder by the pandemic than the travel industry. For those able to weather the short-term slow down, it created an opportunity to evaluate and invest in the future, anticipating a return. Travelers can now expect improved experiences from airports and airlines to hotels and cruise ships.

Moderators
avatar for Paul Fleuranges

Paul Fleuranges

Board Member, Digital Signage Federation

Speakers
avatar for Rob Bence

Rob Bence

Director, Digital Technology, United
Rob Bence, Director, Digital Technology, United Airlines Airport Experience & Intelligent Airport, responsible for providing vision, direction and leadership for operational technology (IT) applications used by customers and employees in airports served by United. Rob joined United... Read More →
avatar for Len Dudis

Len Dudis

CIO, Grupo Vidanta
In addition to serving as the 2022 Chairman of the Digital Signage Federation, Len Dudis is CIO for Grupo Vidanta, one of Latin America's largest and most renown luxury hospitality companies. Responsible for technology strategy and execution across 7 resort campuses and a breadth... Read More →
avatar for Neil Thompson

Neil Thompson

VP, Digital, HMS Host
Neil Thompson is Vice President, Digital for HMSHost, a global restaurateur and world leader in delivering innovative dining solutions in travel venues.  HMSHost operates locations all over North America, and is part of Autogrill Group, the world’s leading provider of food & beverage... Read More →



Friday November 18, 2022 4:00pm - 4:45pm PST
N112

4:00pm PST

Restaurant Roundup – Today’s Winning Trends, Technologies and Tactics
In the highly competitive restaurant space, the mantra is “innovate or die.” This panel will touch on a range of trends, technologies and tactics, such as ghost kitchens, mobile ordering, buy online pickup in store (BOPIS), robots, and self-driving vehicles. We’ll look at effective uses of digital signage and digital menu boards for branding and promotions to enhance the in-store experience and how it plays into the overall customer experience. 

Speakers
avatar for Rishi Gupta

Rishi Gupta

Head of International Technology Strategy & Innovation, Taco Bell
avatar for Eric Boulden

Eric Boulden

President, Principal, Jump Branding & Design Inc.
Simply put, Eric makes brands better than they were before. His 30+ years of experience and insight makes him pivotal to the success of branding, signing, merchandising, retail and restaurant projects. His ability to distill brand essence and strategically merge key architectural... Read More →
avatar for C.J. Ramirez

C.J. Ramirez

SVP of Marketing, Dog Haus
As SVP of Marketing at Dog Haus, C.J. Ramirez plays a vital role in driving brand innovation and marketing strategy. Since joining the team in 2013, he implemented marketing and branding campaigns that have directly impacted Dog Haus becoming one of the hottest emerging brands in... Read More →


Friday November 18, 2022 4:00pm - 4:45pm PST
N117

5:00pm PST

DSE Awards Ceremony
Join us as we announce the winners of the 2022 DIZZIE Awards, which recognize and celebrate visionaries from around the world whose digital signage installations and campaigns challenge existing standards and drive the industry forward.


Friday November 18, 2022 5:00pm - 6:00pm PST
Keynote Stage
 
Saturday, November 19
 

9:00am PST

Digital Signage in the 5G Era
As digital signage applications evolve to include large, high-resolution streaming video content that is frequently updated, 5G technology’s bandwidth and latency gains are becoming increasingly attractive for forward-thinking organizations looking to diversify and improve their digital signage options. While 4G LTE technology is adequate to support most applications today, there are a host of benefits that 5G wireless technology can provide to improve overall digital signage experience by curating more personalized, effective and creative messaging.

Speakers
avatar for Eric Edevold

Eric Edevold

Strategic Account Manager, Digi


Saturday November 19, 2022 9:00am - 9:45am PST
N112

10:00am PST

Exhibit Hall Open
Saturday November 19, 2022 10:00am - 3:00pm PST
Central Hall, Las Vegas Convention Center

10:30am PST

Google Keynote: Redefine Your Customer Experience With Modern Kiosk and Signage Solutions
According to the Logicalis 2021 Global CIO Survey, 81% of CIOs believe that redefining the customer and employee experience will become increasingly important in the next five years. However, traditional platforms and legacy solutions are unable to keep up with these rising expectations. Current kiosk and digital signage solutions are expensive, unreliable, and overly complex, and businesses need technology that modernizes the experience without the difficulties involved in traditional systems. In this presentation, you’ll learn how cloud-based platforms reduce maintenance requirements and give your team the power to remotely manage any deployed device to deliver seamless experiences. With a comprehensive, fully integrated solution across all your devices and peripherals, your business will be a leader in digital transformation.

Speakers
avatar for Naveen Viswanatha

Naveen Viswanatha

Head of Product Management, ChromeOS, Google
Naveen Viswanatha is a technology leader with over 20 years of industry experience. He currently leads the ChromeOS product and engineering teams focused on key solution areas such as contact centers, virtualization and app streaming, and kiosks in addition to developing the next... Read More →


Saturday November 19, 2022 10:30am - 11:30am PST
Keynote Stage

1:00pm PST

Vertical Market Meet-Up
Meet your peers and other colleagues! Join like-minded attendees for a self-guided discussion, your chance to chat with other attendees in vertical markets, including AV/Integration, DOOH/Advertising, Education/Corporate Comms, Hospitality, and Retail.

Saturday November 19, 2022 1:00pm - 2:00pm PST
Central Park
 
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