Digital Signage Experience 2022

Digital signage represents the fastest growing segment of the commercial AV, IT, traditional signage, content creation, and marketing industries. It has far-reaching implications as a mainstream communication medium and opens expansive new markets and opportunities for network providers, systems integrators, and end users alike. Beneath the surface, however, it is a complex web of interconnected technologies and best practices acting together to create the images we see on screen. The DSCE is designed to help you meet the challenges this creates by providing a fundamental understanding of the digital signage industry. Understand the 7 Key Elements of Digital Signage and how they individually impact the industry and interact one another. This course takes a business-oriented approach that will allow you to master the formulas for successful planning a digital signage network including design, hardware and software selection, deployment, content creation and ROI/ROO for digital signage rollouts.

Note: The DSCE exam will be offered online following the course. Review materials will also be available. After successfully passing the exam, you will receive a digital certificate of completion.

There is a rising affinity between people, cities and large-format digital out-of-home media (DOOH). For the City of West Hollywood, in which its billboards along Sunset Strip have made the area famous, the transition to digital is serving as an opportunity to create public benefit and provide a baseline for long-term economic development. The resulting projects promise to contribute to a more dynamic and engaging public realm, while supporting cultural resources and public art, along with sustaining historic structures and use cases like live music and comedy.  

If you are new to digital signage and feel a bit overwhelmed by all the acronyms and technical jargon, this is the place to start. This session will start with the basics and address the most important question: what are you trying to accomplish? Before diving into the technologies, we’ll look at use cases and the business proposition. Then we will break down hardware, software, content and services so that your time on the DSE show floor will be more valuable.  

As anyone who has deployed digital signage will tell you, you can amazing screen technology and placement but if you don’t have great content and a content plan to go with all that technology, your deployment will not live up to its potential. Content comes in a wide range of forms and sources, such as informational, promotional, social, experiential, interactive, entertainment, and ambient. This panel of experts will explain what content works in which environments, how to find and create content and best uses of that content.

Featuring some of leading players in the immersive industry, this panel will discuss the global emergence of immersive media and how it is establishing itself as a next-generation cultural and entertainment destination. On the agenda: trends, success factors, creative approach, best practices, and much more. Discover how these powerful shared experiences have touched and enchanted audiences throughout the world.

Bringing in the right technology and content can transform corporate lobbies, museums, hotels and other public spaces from one of pure function to a work of art, making a lasting impression. This session will discuss various projects from concept to completion, taking into consideration the how digital displays can complement the architecture and pair with visuals to create that wow factor. 

Are you successfully leveraging the power of digital signage? Using the 5 Cs, this panel discussion will share the complexities and challenges of creating the ideal enterprise-wide content strategy. It will highlight how helpful user-generated content can be, and how well-curated dynamic content can add substantially as a focal point in the mix. We will review the typical challenges of implementing and consolidating a large digital signage network and the benefits realized if done correctly. At the same time, we will also reveal and learn from some major mistakes that have been made in setting up other enterprise signage.

Ferguson, widely recognized as the top-rated wholesale supplier of commercial and residential plumbing supplies also has expertise that spans multiple business lines, including HVAC, waterworks and industrial. With 1,400 locations, 10 distribution centers, and 27,000 associates, as well as showrooms for its residential products, Ferguson had a need for a streamlined, enterprise-wide communications network. After realizing its legacy digital signage platform had an uptime stagnating around 75%, Ferguson sought an enterprise-grade platform. In this session, you’ll learn how Ferguson improved system uptime, enhanced the customer experience, drove adoption of promotions and provided its associates access to relevant information.