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DOOH [clear filter]
Thursday, November 17
 

9:00am PST

Measuring OOH Impact & Effectiveness
What does it actually mean to “measure” the impact of OOH, DOOH, and digital signage? Three international experts will discuss the various types of measurement, proven technologies, and the state of measurement across the globe.

Moderators
avatar for Kym Frank

Kym Frank

Global Chief Experience Officer, Motionworks International
Kym has over 25 years of experience working in media and audience research - across all media channels. She has held key leadership roles with media and advertising companies such as King World, CBS, Symphony Advanced Media, ZenithOptimedia, most recently serving as President of Geopath... Read More →

Speakers
avatar for Gideon Adey

Gideon Adey

CEO, GUROOH
Gideon is a Measurement Consultant for the World Out of Home Organization – developing OOH Audience Measurement Guidelines, and Global Market Sizing.Additionally, Gideon runs a consultancy business applying three decades of OOH analytics experience for buyers, sellers, industry... Read More →
avatar for Dylan Mabin

Dylan Mabin

President, Geopath
avatar for Amanda Dorenberg

Amanda Dorenberg

President, Canadian Out of Home Marketing and Measurement Bureau (COMMB)
Amanda Dorenberg is a technology & marketing executive with a passion for disrupting traditional industries via new & emerging tech. Her work has been featured in Forbes Tech, Wired Magazine, Technology Headlines among other top national & international media outlets. Amanda is a... Read More →



Thursday November 17, 2022 9:00am - 9:45am PST
N117
  DOOH

9:00am PST

How Cities Can Use Digital Billboards to Create Economic Development and Improve Public Spaces
There is a rising affinity between people, cities and large-format digital out-of-home media (DOOH). For the City of West Hollywood, in which its billboards along Sunset Strip have made the area famous, the transition to digital is serving as an opportunity to create public benefit and provide a baseline for long-term economic development. The resulting projects promise to contribute to a more dynamic and engaging public realm, while supporting cultural resources and public art, along with sustaining historic structures and use cases like live music and comedy.  

Moderators
avatar for Rick Robinson

Rick Robinson

Chief Strategy Officer, Project X Media
A Member of the Outdoor Advertising Association of America (OAAA) Hall of Fame, Rick Robinson is a life-long OOH (Out of Home) Media advocate. His career is defined by a passionate and vocal pursuit of the perfect merger between people, purpose, technology, OOH Media and cities.His... Read More →

Speakers
avatar for John Leonard

John Leonard

Director of Economic Development, City of West Hollywood
John Leonard is the City of West Hollywood’s Director of Economic Development. In this position he oversees the Business Development, Property Development, and Arts Divisions. He has been with the City since 2012, including three years as Revenue Manager and four years as Community... Read More →
avatar for Pete Scantland

Pete Scantland

Founder/CEO, Orange Barrel Media
Pete is founder and CEO of Orange Barrel Media, where he has led the company since its establishment in 2004. Recognizing that the future of this country was in its cities, OBM’s pioneering work in urban media has defined the company since its founding, and Pete’s primary focus... Read More →
avatar for Jeremy Kolieb

Jeremy Kolieb

Principal, Consumer Experience Group
Jeremy Kolieb is the Founder & Principal of Consumer Experience Group LLC (CEG), which is focused on enhancing the consumer’s experience by providing clients with the know-how to determine how and what technology to integrate into malls, retailers, commercial properties, hotels... Read More →



Thursday November 17, 2022 9:00am - 9:45am PST
N116

2:00pm PST

Global Digital Out-of-Home Media Forecast 2022-2025
PQ Media EVP of Research Dr. Leo Kivijarv will provide attendees with a first look at the latest industry data and analysis gleaned from the PQ Media’s new Global Digital OOH Media Forecast 2022, the 12th edition of this research series that has been the DOOH industry’s performance benchmark since 2007. He will deliver a brief presentation of highlights from the forecast, covering ad spend and growth data across all DOOH platforms (e.g., place-based video, digital signage); analysis of consumer time spent with DOOH by six consumer demos; and exclusive data on 10 key venue and location channels (e.g., transit, retail, healthcare). Highlights will include DOOH’s current and future positions in the changing media landscape, including its size, growth and market share vs. other media and GDP. He will conclude with several critical assumptions and open questions regarding the future of DOOH media for attendees to address in follow-up Q&A. 

Speakers
avatar for Dr. Leo Kivijarv

Dr. Leo Kivijarv

EVP of Research, PQ Media
Dr. Kivijarv is Vice President, Research of PQ Media, the leading provider of custom media econometrics and the pioneer of emerging media research, such as word-of-mouth marketing. He joined PQ Media in 2003 with three decades of experience in media management, research, consulting... Read More →


Thursday November 17, 2022 2:00pm - 2:20pm PST
Keynote Stage

4:00pm PST

In-Flight Sales Analysis in DOOH: A New Way of Measuring Effectiveness
DOOH has long been considered as a medium that delivers on upper funnel performance metrics like audience reach and brand awareness. While this is still true, 91% of advertisers believe DOOH contributes to both upper and lower funnel key performance indicators. Lower funnel metrics are often measured at the end of a campaign, but in-flight sales analysis (ISA) allows marketers to understand how DOOH exposure influences consumer purchase behavior. This session will explain how ISA works, why advertisers are using ISA, what information ISA brings to buyers and how advertisers can learn from it, and why it is useful in an omnichannel campaign. 

Moderators
avatar for Stephanie Gutnik

Stephanie Gutnik

Global Head of DOOH, Yahoo
As the Global Head of DOOH at Yahoo, Stephanie is responsible for defining overall strategy and go-to-market plans for all DOOH efforts. She previously held roles as Vice President, Digital Strategy and Programmatic Sales at OUTFRONT Media and Vice President, Business Development... Read More →

Speakers
avatar for Tiffany Southwell

Tiffany Southwell

Vice President, Out of Home Media, Catalina USA
Developing new products is Tiffany Southwell’s professional passion. As Catalina’s vice president of out-of-home media, Tiffany is responsible for the company’s vision and strategy in the space. She pioneered their entrance into out-of-home in 2020 as a new media channel with... Read More →
avatar for Ian Dallimore

Ian Dallimore

Vice President of Digital Growth, Lamar
Ian began his career in Sports Marketing working in Triple-A Baseball for the Houston Astros as Director of Marketing. He then began with Lamar in 2004, and has advanced through roles specializing in Events & Sports Marketing, National Sales, Innovation and Digital Out-of-Home Strategy... Read More →



Thursday November 17, 2022 4:00pm - 4:45pm PST
N116
  DOOH

4:00pm PST

Why Brands and Agencies Are Now Quickly Moving to Programmatic Digital Out of Home
With programmatic, schedules can now be pushed and paused with great ease and flexibility as they are in all digital media. This feature was particularly important during the last two years as advertisers used the medium, along with accompanying data insights, to reach consumers where they were. The DOOH programmatic landscape has changed dramatically in just in the last few years. This panel will give you a good overview of programmatic digital out of home today and its future.

Moderators
avatar for Sean McCaffrey

Sean McCaffrey

CEO, GSTV
Sean McCaffrey is the President and CEO of GSTV, where his focus is driving business growth through understanding the evolution of the media landscape, the consumer journey and consumer behavioral insights leveraging data, technology and scale of the new GSTV platform. Since joining... Read More →

Speakers
avatar for Lance Fanguy

Lance Fanguy

Vice President of Operations, GymTV
Lance Fanguy is Vice President of Operations at Zoom Media and GymTV. Lance leads a team of technology and inventory specialists who identify, manage, secure and report on digital advertising units across 5,000 gyms in the United States and Canada. In addition to gym partner relations... Read More →
avatar for Danielle Rind

Danielle Rind

VP Digital Solutions, Talon Outdoor
Danielle Rind is the Vice President of Digital Solutions at Talon America, where she oversees Talon's programmatic, omnichannel, audience targeting, and measurement solutions. Having spent over a decade in Ad Tech, Rind's expertise spans technical problem solving, product marketing... Read More →



Thursday November 17, 2022 4:00pm - 4:45pm PST
N115
  DOOH

5:00pm PST

Opening Night Networking Party
It's been three years since this industry got together! Catch up with old friends and meet new ones as we enjoy cocktails and appetizers together. This reception is included with your Expo Hall pass. Everyone is invited!

Sponsored by: SONY, Esper and Vistar Media

Thursday November 17, 2022 5:00pm - 6:30pm PST
The Park
 
Friday, November 18
 

9:00am PST

Tuning Into Your Environment: How Media Owners are Transforming the In-Venue Content Experience
Many businesses operate high-dwell locations, incorporating content as part of the customer experience. Increasingly, content-driven digital signage can be a driver for advertising revenue. However, this requires technology, support and strategy. Learn how media networks are utilizing content from retail to mobility.

Topics to include:
  • What are the operational considerations involved in producing, procuring, and implementing content with a digital signage content network?
  • What is available in terms of content offerings in the market today?
  • What are best practices for implementing content and ads?
  • What impact can this have on revenue, and what are the business models that exist between facility owners, content providers & network operators?

Moderators
avatar for Jordan Fraser

Jordan Fraser

Publisher Solutions, Vistar Media
Jordan Fraser leads Business Development for the Publisher Solutions Team at Vistar Media. Prior to joining Vistar, Jordan held business development and media roles at GameStop, Outfront Media, Kinetic, and Clear Channel Outdoor.

Speakers
avatar for Ryan Bricklemyer

Ryan Bricklemyer

Director, Media Operations and Strategy, T-Mobile
As Head of Media Operations and Strategy for T-Mobile Advertising Solutions, Ryan defines the operational execution strategy for all campaigns on the Magenta Advertising Platform. Bringing his experience in video, mobile, data, and DOOH, Ryan leads a cross-functional team to ensure... Read More →
avatar for Sean McCaffrey

Sean McCaffrey

CEO, GSTV
Sean McCaffrey is the President and CEO of GSTV, where his focus is driving business growth through understanding the evolution of the media landscape, the consumer journey and consumer behavioral insights leveraging data, technology and scale of the new GSTV platform. Since joining... Read More →


Friday November 18, 2022 9:00am - 9:45am PST
N115
  Content

9:00am PST

Retail Media Networks: Why Consumers and Advertisers are Leaning into DOOH
The biggest retailers are merging their online and offline solutions to enable a seamless customer experience however shoppers wish to make their purchases. According to eMarketer, 93% of grocery sales were in store, meaning the need for retailers and advertisers to engage with shoppers in real life remains paramount. Retail media networks (RMNs) are leaning into digital out-of-home (DOOH) to reach consumers right at point of sale, in the moment of decision-making. This session will explain how RMNs are being structured from an omnichannel perspective, where DOOH fits into the approach, the data that can be generated from and applied to the entire RMN experience, how consumers perceive DOOH in-store and how DOOH is encouraging consumer engagement and purchase behavior. 

Moderators
avatar for Stephanie Gutnik

Stephanie Gutnik

Global Head of DOOH, Yahoo
As the Global Head of DOOH at Yahoo, Stephanie is responsible for defining overall strategy and go-to-market plans for all DOOH efforts. She previously held roles as Vice President, Digital Strategy and Programmatic Sales at OUTFRONT Media and Vice President, Business Development... Read More →

Speakers
avatar for Kristy Day

Kristy Day

VP, Advertising Strategy & Sales, NRS
avatar for Marc Fenty

Marc Fenty

SVP Director of OOH, Horizon Media
Marc Fenty is SVP Director of OOH at Horizon Media and Co-chair and founder of OOH United. An industry veteran over 15 years of experience, stewarding comprehensive OOH marketing strategies for diverse range of blue-chip and Fortune 500 clients across many categories. In addition... Read More →


Friday November 18, 2022 9:00am - 9:45am PST
N116

4:00pm PST

Kia America Takes Over Times Square - A Digital Signage Case Study of Mammoth Proportions
Event agency Gail & Rice tapped Fivestone Studios with creating a digital experience for the launch of Kia America’s new electric vehicle, the EV6. The mammoth experiential project encompassed over 44 screens and covered six blocks in New York City’s Times Square. Fivestone worked with Gail & Rice, David & Goliath and Centerstage to execute this project in a short period of time. The speakers will discuss some of the challenges they faced, and solutions used, such as:
  • Coordinating across 10+ media screen owners, all with a wide range in screen quality / age
  • How to create a cohesive narrative from different angles and distances
  • Using cloud infrastructure to create and render the massive screen sizes necessary to span 6 city blocks
  • Using technology to visualize the full experience in real time 3D for approvals and previz

Speakers
avatar for Troy Fujimura

Troy Fujimura

Head of Design and Technology, Centerstage
avatar for Traylor Woodall

Traylor Woodall

CEO and Founder, Fivestone Studios
Traylor Woodall is a lifelong storyteller, artist, musician, and experience creator. His journey began with a traditional degree in graphic design, but during a college internship he discovered a passion for motion graphics. Fast forward many years later, Traylor now serves as the... Read More →


Friday November 18, 2022 4:00pm - 4:45pm PST
N115
 
Saturday, November 19
 

1:00pm PST

Vertical Market Meet-Ups
Meet your peers and other colleagues! Join like-minded attendees for a self-guided discussion, your chance to chat with other attendees in vertical markets, including AV/Integration, DOOH/Advertising, Education/Corporate Comms, Hospitality, and Retail.

Saturday November 19, 2022 1:00pm - 2:00pm PST
The Park
 
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