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DOOH [clear filter]
Thursday, November 17
 

9:00am PST

Retail Media Networks: Why Consumers and Advertisers are Leaning into DOOH
The biggest retailers are merging their online and offline solutions to enable a seamless customer experience however shoppers wish to make their purchases. According to eMarketer, 93% of grocery sales were in store, meaning the need for retailers and advertisers to engage with shoppers in real life remains paramount. Retail media networks (RMNs) are leaning into digital out-of-home (DOOH) to reach consumers right at point of sale, in the moment of decision-making. This session will explain how RMNs are being structured from an omnichannel perspective, where DOOH fits into the approach, the data that can be generated from and applied to the entire RMN experience, how consumers perceive DOOH in-store and how DOOH is encouraging consumer engagement and purchase behavior. 

Moderators
avatar for Stephanie Gutnik

Stephanie Gutnik

Global Head of DOOH, Yahoo
As the Global Head of DOOH at Yahoo, Stephanie is responsible for defining overall strategy and go-to-market plans for all DOOH efforts. She previously held roles as Vice President, Digital Strategy and Programmatic Sales at OUTFRONT Media and Vice President, Business Development... Read More →

Speakers
avatar for Marc Bartholomew

Marc Bartholomew

SVP Out of Home, dentsu
avatar for Dave Kelshaw

Dave Kelshaw

CMO, Starlite


Thursday November 17, 2022 9:00am - 9:45am PST
N115

9:00am PST

How Cities Can Use Digital Billboards to Create Economic Development and Improve Public Spaces
Digital billboards easily garner more attention than their static counterparts. But along with that attention comes public scrutiny around safety and light pollution. For the city of West Hollywood, in which its billboards along Sunset Strip have made the area famous, the transition to digital has garnered a lot of interest (not only from advertisers, but architects) and serves as a road map (no pun intended) for cities to improve its landscape and generate economic development. Rather than resist new technology and billboards in general, the city has embraced both to its benefit. 

Moderators
avatar for Rick Robinson

Rick Robinson

Chief Creative Officer in Residence, OAAA
A Member of the Outdoor Advertising Association of America (OAAA) Hall of Fame, Rick Robinson is a life-long OOH (Out of Home) Media advocate.   His career is defined by a passionate and vocal pursuit of the perfect merger between people, purpose, technology, OOH Media and cities.His... Read More →

Speakers
avatar for John Leonard

John Leonard

Director of Economic Development, City of West Hollywood
avatar for Pete Scantland

Pete Scantland

Founder/CEO, Orange Barrel Media
Pete is founder and CEO of Orange Barrel Media, where he has led the company since its establishment in 2004. Recognizing that the future of this country was in its cities, OBM’s pioneering work in urban media has defined the company since its founding, and Pete’s primary focus... Read More →
avatar for Jeremy Kolieb

Jeremy Kolieb

Principal, Consumer Experience Group
Jeremy Kolieb is the Founder & Principal of Consumer Experience Group LLC (CEG), which is focused on enhancing the consumer’s experience by providing clients with the know-how to determine how and what technology to integrate into malls, retailers, commercial properties, hotels... Read More →


Thursday November 17, 2022 9:00am - 9:45am PST
N116

2:00pm PST

Global Digital Out-of-Home Media Forecast 2022-2025
PQ Media CEO Patrick Quinn will provide attendees with a first look at the latest industry data and analysis gleaned from the PQ Media’s new Global Digital OOH Media Forecast 2022, the 12th edition of this research series that has been the DOOH industry’s performance benchmark since 2007. Patrick will deliver a 20-min presentation of highlights from the forecast, covering ad spend and growth data across all DOOH platforms (e.g., place-based video, digital signage); analysis of consumer time spent with DOOH by six consumer demos; and exclusive data on 10 key venue and location channels (e.g., transit, retail, healthcare). Highlights will include DOOH’s current and future positions in the changing media landscape, including its size, growth and market share vs. other media and GDP. He will conclude with several critical assumptions and open questions regarding the future of DOOH media for attendees to address in follow-up Q&A. 

Speakers
avatar for Patrick Quinn

Patrick Quinn

CEO & Founder, PQ Media
Patrick Quinn founded PQ Media LLC in January 2003, following a distinguished career as an award-winning journalist, editor-in-chief, research director, media analyst and management consultant. Patrick has since guided PQ Media through 18 consecutive years of profitable growth and... Read More →


Thursday November 17, 2022 2:00pm - 2:30pm PST
Expo Floor Stage (Empire)
  DOOH

4:00pm PST

In-Flight Sales Analysis in DOOH: A New Way of Measuring Effectiveness
DOOH has long been considered as a medium that delivers on upper funnel performance metrics like audience reach and brand awareness. While this is still true, 91% of advertisers believe DOOH contributes to both upper and lower funnel key performance indicators. Lower funnel metrics are often measured at the end of a campaign, but in-flight sales analysis (ISA) allows marketers to understand how DOOH exposure influences consumer purchase behavior. This session will explain how ISA works, why advertisers are using ISA, what information ISA brings to buyers and how advertisers can learn from it, and why it is useful in an omnichannel campaign. 

Moderators
avatar for Stephanie Gutnik

Stephanie Gutnik

Global Head of DOOH, Yahoo
As the Global Head of DOOH at Yahoo, Stephanie is responsible for defining overall strategy and go-to-market plans for all DOOH efforts. She previously held roles as Vice President, Digital Strategy and Programmatic Sales at OUTFRONT Media and Vice President, Business Development... Read More →

Speakers
avatar for Tiffany Southwell

Tiffany Southwell

Vice President, Out of Home Media, Catalina USA
Developing new products is Tiffany Southwell’s professional passion. As Catalina’s vice president of out-of-home media, Tiffany is responsible for the company’s vision and strategy in the space. She pioneered their entrance into out-of-home in 2020 as a new media channel with... Read More →
avatar for Ian Dallimore

Ian Dallimore

Vice President of Digital Growth, Lamar
Ian began his career in Sports Marketing working in Triple-A Baseball for the Houston Astros as Director of Marketing. He then began with Lamar in 2004, and has advanced through roles specializing in Events & Sports Marketing, National Sales, Innovation and Digital Out-of-Home Strategy... Read More →


Thursday November 17, 2022 4:00pm - 4:45pm PST
N116
  DOOH

4:00pm PST

Why Brands and Agencies Are Now Quickly Moving to Programmatic Digital Out of Home
With programmatic, schedules can now be pushed and paused with great ease and flexibility as they are in all digital media. This feature was particularly important during the last two years as advertisers used the medium, along with accompanying data insights, to reach consumers where they were. The DOOH programmatic landscape has changed dramatically in just in the last few years. This panel will give you a good overview of programmatic digital out of home today and its future.

Moderators
avatar for Barry Frey

Barry Frey

President & CEO, DPAA
As President, CEO and Board Director of DPAA, Mr. Frey has overseen, for seven years, the global trade and marketing association that leads the digital transformation of Out of Home (OOH) advertising.  Over his career in leadership media positions, Mr. Frey has overseen P&L plus... Read More →

Speakers
avatar for Lance Fanguy

Lance Fanguy

Vice President of Operations, GymTV
Lance Fanguy is Vice President of Operations at Zoom Media and GymTV. Lance leads a team of technology and inventory specialists who identify, manage, secure and report on digital advertising units across 5,000 gyms in the United States and Canada. In addition to gym partner relations... Read More →
avatar for Danielle Rind

Danielle Rind

VP Digital Solutions, Talon Outdoor
avatar for Sean McCaffrey

Sean McCaffrey

CEO, GSTV
Sean McCaffrey is the President and CEO of GSTV, where his focus is driving business growth through understanding the evolution of the media landscape, the consumer journey and consumer behavioral insights leveraging data, technology and scale of the new GSTV platform. Since joining... Read More →


Thursday November 17, 2022 4:00pm - 4:45pm PST
N115
  DOOH
 
Friday, November 18
 

9:00am PST

The Attribution Solution – Measuring Impact and Effectiveness
This panel will discuss how to gauge campaign effectiveness in moving the needle on different types of KPIs – driving foot traffic, sales, attitudinal and behavioral change. Experts will discuss methodologies, proven technologies, what works and, what doesn’t.

Moderators
avatar for Kym Frank

Kym Frank

Global Chief Experience Officer, Intermx

Speakers
avatar for Amanda Dorenberg

Amanda Dorenberg

President, Canadian Out of Home Marketing and Measurement Bureau (COMMB)


Friday November 18, 2022 9:00am - 9:45am PST
N115
  DOOH

4:00pm PST

Kia America Takes Over Times Square - A Digital Signage Case Study of Mammoth Proportions
Event agency Gail & Rice tapped Fivestone Studios with creating a digital experience for the launch of Kia America’s new electric vehicle, the EV6. The mammoth experiential project encompassed over 44 screens and covered six blocks in New York City’s Times Square. Fivestone worked with Gail & Rice, David & Goliath and Centerstage to execute this project in a short period of time. The speakers will discuss some of the challenges they faced, and solutions used, such as:
  • Coordinating across 10+ media screen owners, all with a wide range in screen quality / age
  • How to create a cohesive narrative from different angles and distances
  • Using cloud infrastructure to create and render the massive screen sizes necessary to span 6 city blocks
  • Using technology to visualize the full experience in real time 3D for approvals and previz

Speakers
avatar for Troy Fujimira

Troy Fujimira

Head of Design and Technology, Centerstage
avatar for Traylor Woodall

Traylor Woodall

CEO and Founder, Fivestone Studios
Traylor Woodall is a lifelong storyteller, artist, musician, and experience creator. His journey began with a traditional degree in graphic design, but during a college internship he discovered a passion for motion graphics. Fast forward many years later, Traylor now serves as the... Read More →


Friday November 18, 2022 4:00pm - 4:45pm PST
N115