Digital Signage Experience 2022

If machines can “learn” or “process” individual and collective memories, can they also dream or hallucinate about them? Since 2016, Refik Anadol Studio has been conducting interdisciplinary research on the relation between the human mind, architecture, and aesthetics to speculate responses to these questions. In taking the data that flows around us as his primary material and the neural network of a computerized mind as his collaborator, Anadol has been reflecting on new forms of narrating collective memory in physical and virtual spaces, including the blockchain. Coining the terms “AI Data Painting,” “AI Data Sculpture,” and “latent cinema,” Refik Anadol has invited his audience to imagine alternative and dynamic realities by re-defining the functionalities of both interior and exterior architectural elements. He tackles this by moving beyond the integration of media into built forms and translating the logic of a new media technology into spatial design. In this talk he'll share his studio's site-specific parametric data sculptures, live audio/visual performances, immersive installations, and NFTs, which collectively offer a dramatic rethinking of our many environments.

Join your colleagues for lunch and thoughtful networking. Table topics include:

• Brand Activations - facilitated by Anna Bager, OAAA
• Digital Out-of-Home (DOOH) - facilitated by DPAA
• Education (schools/universities) - facilitated by Lex Evans, University of Southern California
• Entertainment Venues - facilitated by Mike Whittaker, Outernet London
• Experiential Design - facilitated by Cybelle Jones and Abigail Honor, SEGD
• Hospitality - facilitated by Brian Gorg, DSF
• Interactive Tech - facilitated by Craig Keefner, Kiosk Manufacturers Association
• Retail - facilitated by Marcos Terenzio, iGotcha Media and Beth Warren, Creative Realities
• Systems Integration - facilitated by Tom LeBlanc, NSCA
• Tech Trends - facilitated by Tim Albright, AV Nation

PQ Media EVP of Research Dr. Leo Kivijarv will provide attendees with a first look at the latest industry data and analysis gleaned from the PQ Media’s new Global Digital OOH Media Forecast 2022, the 12th edition of this research series that has been the DOOH industry’s performance benchmark since 2007. He will deliver a brief presentation of highlights from the forecast, covering ad spend and growth data across all DOOH platforms (e.g., place-based video, digital signage); analysis of consumer time spent with DOOH by six consumer demos; and exclusive data on 10 key venue and location channels (e.g., transit, retail, healthcare). Highlights will include DOOH’s current and future positions in the changing media landscape, including its size, growth and market share vs. other media and GDP. He will conclude with several critical assumptions and open questions regarding the future of DOOH media for attendees to address in follow-up Q&A. 

Many out-of-home operators are excited about the prospect of programmatic technology bringing new revenue into their business. However, programmatic is not just a switch to flip. In this workshop, Vistar will show how you can develop a successful programmatic revenue stream. Topics to include:
- Best approach when starting to sell programmatic
- “Talking the talk”: aligning OOH with what digital buyers care about
- Top three things you should invest in
- Organizational alignment: is your sales team setup for success?

Session sponsored by Vistar Media

It's been three years since this industry got together! Catch up with old friends and meet new ones as we enjoy cocktails and appetizers together. This reception is included with your Expo Hall pass. Everyone is invited!

Sponsored by: SONY, Esper and Vistar Media

As a global sports and entertainment destination, SoFi Stadium and Hollywood Park have transformed the digital signage experience for fans. An entirely digital stadium, SoFi Stadium, home to the Los Angeles Chargers and reigning Super Bowl Champion Los Angeles Rams, has 90,000 square feet of digital LED in its seating bowl alone, over 2,600 screens and a television the size of 6.5 city blocks as its roof. When every sign is a TV and every TV is a sign, learn about the creative content challenges and industry-first opportunities the Vice President of Broadcast and Production Jason Cothern and his team encountered as they mapped out what meaningful content looks like from the menu boards and the exterior wayfinding signage to the 70,000 square-foot Infinity Screen by Samsung, the largest videoboard in sports.  

Join the Women of Digital Signage luncheon where a panel of experts will discuss their career challenges, successes, and how they rose to the top of the digital signage game.

This is a ticketed event that can be added to registration. Cost: $65

In the highly competitive restaurant space, the mantra is “innovate or die.” This panel will touch on a range of trends, technologies and tactics, such as mobile ordering and buy online, pickup in store (BOPIS). We’ll look at effective uses of digital signage and digital menu boards for branding and promotions to enhance the in-store experience and how it plays into the overall customer experience. 

Join us as we announce the winners of the 2022 DIZZIE Awards, which recognize and celebrate visionaries from around the world whose digital signage installations and campaigns challenge existing standards and drive the industry forward.

Sponsored by Creative Realities

According to the Logicalis 2021 Global CIO Survey, 81% of CIOs believe that redefining the customer and employee experience will become increasingly important in the next five years. However, traditional platforms and legacy solutions are unable to keep up with these rising expectations. Current kiosk and digital signage solutions are expensive, unreliable, and overly complex, and businesses need technology that modernizes their experience without the difficulties involved in traditional systems. In this presentation, you’ll learn how cloud-based platforms reduce maintenance requirements and give your team the power to remotely manage any deployed device to deliver seamless experiences and become a leader in digital transformation. You'll also hear from one of Google's customers, Schnucks, and the process they took to choose a digital signage solution.