Digital Signage Experience 2022

There is a rising affinity between people, cities and large-format digital out-of-home media (DOOH). For the City of West Hollywood, in which its billboards along Sunset Strip have made the area famous, the transition to digital is serving as an opportunity to create public benefit and provide a baseline for long-term economic development. The resulting projects promise to contribute to a more dynamic and engaging public realm, while supporting cultural resources and public art, along with sustaining historic structures and use cases like live music and comedy.  

The new Savoy Automobile Museum in Cartersville, Georgia, isn’t your typical museum. In addition to memorializing the history of the automobile with exhibits and events, the new 65,000-square-foot institution leverages the latest in dvLED display technology from LG Business Solutions USA and mounting innovations from Peerless-AV to deliver captivating video content and provide digital canvases for private events or sponsors to display messages and films. The museum aimed to maximize the utility of its interior spaces to host events like a new vehicle launch using the theater’s rotating stage and 18-foot by 31-foot curved dvLED display, or offer a unique wedding venue and have videos broadcast on the 10-foot by 24-foot curved, tilted display in the great hall. These displays are most impressive because they aren’t flat – they’re curved – requiring precision engineered custom mounting solutions and an expert team with the right skill set to achieve an awe-inspiring digital experience.

Session sponsored by Peerless-AV

Featuring some of leading players in the immersive industry, this panel will discuss the global emergence of immersive media and how it is establishing itself as a next-generation cultural and entertainment destination. On the agenda: trends, success factors, creative approach, best practices, and much more. Discover how these powerful shared experiences have touched and enchanted audiences throughout the world.

Bringing in the right technology and content can transform corporate lobbies, museums, hotels and other public spaces from one of pure function to a work of art, making a lasting impression. This session will discuss various projects from concept to completion, taking into consideration the how digital displays can complement the architecture and pair with visuals to create that wow factor. 

Event agency Gail & Rice tapped Fivestone Studios with creating a digital experience for the launch of Kia America’s new electric vehicle, the EV6. The mammoth experiential project encompassed over 44 screens and covered six blocks in New York City’s Times Square. Fivestone worked with Gail & Rice, David & Goliath and Centerstage to execute this project in a short period of time. The speakers will discuss some of the challenges they faced, and solutions used, such as:

• Coordinating across 10+ media screen owners, all with a wide range in screen quality / age
• How to create a cohesive narrative from different angles and distances
• Using cloud infrastructure to create and render the massive screen sizes necessary to span 6 city blocks
• Using technology to visualize the full experience in real time 3D for approvals and previz

Other than live events, no industry was probably hit harder by the pandemic than the travel industry. For those able to weather the short-term slow down, it created an opportunity to evaluate and invest in the future, anticipating a return. Travelers can now expect improved experiences from airports and airlines to hotels and cruise ships.