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Strategy [clear filter]
Thursday, November 17
 

9:00am PST

How Cities Can Use Digital Billboards to Create Economic Development and Improve Public Spaces
Digital billboards easily garner more attention than their static counterparts. But along with that attention comes public scrutiny around safety and light pollution. For the city of West Hollywood, in which its billboards along Sunset Strip have made the area famous, the transition to digital has garnered a lot of interest (not only from advertisers, but architects) and serves as a road map (no pun intended) for cities to improve its landscape and generate economic development. Rather than resist new technology and billboards in general, the city has embraced both to its benefit. 

Moderators
avatar for Rick Robinson

Rick Robinson

Chief Creative Officer in Residence, OAAA
A Member of the Outdoor Advertising Association of America (OAAA) Hall of Fame, Rick Robinson is a life-long OOH (Out of Home) Media advocate.   His career is defined by a passionate and vocal pursuit of the perfect merger between people, purpose, technology, OOH Media and cities.His... Read More →

Speakers
avatar for John Leonard

John Leonard

Director of Economic Development, City of West Hollywood
avatar for Pete Scantland

Pete Scantland

Founder/CEO, Orange Barrel Media
Pete is founder and CEO of Orange Barrel Media, where he has led the company since its establishment in 2004. Recognizing that the future of this country was in its cities, OBM’s pioneering work in urban media has defined the company since its founding, and Pete’s primary focus... Read More →
avatar for Jeremy Kolieb

Jeremy Kolieb

Principal, Consumer Experience Group
Jeremy Kolieb is the Founder & Principal of Consumer Experience Group LLC (CEG), which is focused on enhancing the consumer’s experience by providing clients with the know-how to determine how and what technology to integrate into malls, retailers, commercial properties, hotels... Read More →


Thursday November 17, 2022 9:00am - 9:45am PST
N116

9:00am PST

Digital Signage 101: What to Know, Where to Begin
If you are new to digital signage and feel a bit overwhelmed by all the acronyms and technical jargon, this is the place to start. This session will start with the basics and address the most important question: what are you trying to accomplish? Before diving into the technologies, we’ll look at use cases and the business proposition. Then we will break down hardware, software, content and services so that your time on the DSE show floor will be more valuable.  

Speakers
avatar for Jonathan Brawn

Jonathan Brawn

Principal, Brawn Consulting
Jonathan Brawn is a principal of Brawn Consulting, an audiovisual and digital signage consulting, educational development, and marketing firm with national exposure to major manufacturers, distributors, and integrators in the commercial audiovisual and digital signage industries... Read More →


Thursday November 17, 2022 9:00am - 9:45am PST
N119

4:00pm PST

Why Brands and Agencies Are Now Quickly Moving to Programmatic Digital Out of Home
With programmatic, schedules can now be pushed and paused with great ease and flexibility as they are in all digital media. This feature was particularly important during the last two years as advertisers used the medium, along with accompanying data insights, to reach consumers where they were. The DOOH programmatic landscape has changed dramatically in just in the last few years. This panel will give you a good overview of programmatic digital out of home today and its future.

Moderators
avatar for Barry Frey

Barry Frey

President & CEO, DPAA
As President, CEO and Board Director of DPAA, Mr. Frey has overseen, for seven years, the global trade and marketing association that leads the digital transformation of Out of Home (OOH) advertising.  Over his career in leadership media positions, Mr. Frey has overseen P&L plus... Read More →

Speakers
avatar for Lance Fanguy

Lance Fanguy

Vice President of Operations, GymTV
Lance Fanguy is Vice President of Operations at Zoom Media and GymTV. Lance leads a team of technology and inventory specialists who identify, manage, secure and report on digital advertising units across 5,000 gyms in the United States and Canada. In addition to gym partner relations... Read More →
avatar for Danielle Rind

Danielle Rind

VP Digital Solutions, Talon Outdoor
avatar for Sean McCaffrey

Sean McCaffrey

CEO, GSTV
Sean McCaffrey is the President and CEO of GSTV, where his focus is driving business growth through understanding the evolution of the media landscape, the consumer journey and consumer behavioral insights leveraging data, technology and scale of the new GSTV platform. Since joining... Read More →


Thursday November 17, 2022 4:00pm - 4:45pm PST
N115
  DOOH

4:00pm PST

Exploring Common Challenges Within the “Digital Signage Platform-Verse” and How to Overcome Them
From proprietary system-on-a-chip (SoC) to the vast variety of external media players, navigating through the “digital signage platform-verse” is no easy task. This panel session explores the challenges most often faced with cross-platform deployments and how some of the most daunting ones can be overcome. 

Speakers
avatar for Stan Richter

Stan Richter

CEO, signageOS
Stan is the co-founder and CEO of digital signage company, signageOS. There he leads a team that is bringing the digital signage industry a powerful unification API layered on top of different hardware proprietary systems for System on a Chip (SoC) digital signage devices and pla... Read More →
avatar for Jim Stoklosa

Jim Stoklosa

Senior Product Manager, Adobe
Jim is a digital integration technology professional. At Adobe, in his role as senior product manager, he manages the Screens product offering within the Adobe Experience Manager platform. This product allows users to create and manage digital signage experiences in public spaces... Read More →
avatar for Beth Warren

Beth Warren

SVP Marketing | Strategy, Creative Realities
At Creative Realities, Beth leads clients and teams in a pursuit of technology-driven ecosystems that add purpose, relevance and value to the consumer journey specific to a branded retail environment. When the industry came to a grinding halt at the onset of COVID, she helped Creative... Read More →


Thursday November 17, 2022 4:00pm - 4:45pm PST
N112