Digital Signage Experience 2022

The days of simply having a screen is not enough; it’s the content you showcase that separates your experience. Creative and dynamic content can help inspire consumers to take action, evoke emotion, educate on a particular topic and much more. In this session, you’ll hear about how brands, agencies and resellers are leveraging content creation to dominate the digital signage space.

Session sponsored by Spectrio

As anyone who has deployed digital signage will tell you, you can amazing screen technology and placement but if you don’t have great content and a content plan to go with all that technology, your deployment will not live up to its potential. Content comes in a wide range of forms and sources, such as informational, promotional, social, experiential, interactive, entertainment, and ambient. This panel of experts will explain what content works in which environments, how to find and create content and best uses of that content.

Many businesses operate high-dwell locations, incorporating content as part of the customer experience. Increasingly, content-driven digital signage can be a driver for advertising revenue. However, this requires technology, support and strategy. Learn how media networks are utilizing content from retail to mobility.

Topics to include:

• What are the operational considerations involved in producing, procuring, and implementing content with a digital signage content network?
• What is available in terms of content offerings in the market today?
• What are best practices for implementing content and ads?
• What impact can this have on revenue, and what are the business models that exist between facility owners, content providers & network operators?

Are you ready to step up your digital signage game? We're talking about leveraging Artificial Intelligence, Machine Learning, and automation to drive your content strategy. Join us for this panel session as we discuss:

• The importance of having a robust content strategy in the digital signage world
• How to use AI and ML to automate content creation and distribution
• How automation can help your content stay fresh and relevant

Session sponsored by Korbyt

Ferguson, widely recognized as the top-rated wholesale supplier of commercial and residential plumbing supplies also has expertise that spans multiple business lines, including HVAC, waterworks and industrial. With 1,400 locations, 10 distribution centers, and 27,000 associates, as well as showrooms for its residential products, Ferguson had a need for a streamlined, enterprise-wide communications network. After realizing its legacy digital signage platform had an uptime stagnating around 75%, Ferguson sought an enterprise-grade platform. In this session, you’ll learn how Ferguson improved system uptime, enhanced the customer experience, drove adoption of promotions and provided its associates access to relevant information.