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DOOH [clear filter]
Thursday, November 17

9:00am PST

Measuring OOH Impact & Effectiveness
What does it actually mean to “measure” the impact of OOH, DOOH, and digital signage? Three international experts will discuss the various types of measurement, proven technologies, and the state of measurement across the globe.

avatar for Kym Frank

Kym Frank

Global Chief Experience Officer, Motionworks International
Kym has over 25 years of experience working in media and audience research - across all media channels. She has held key leadership roles with media and advertising companies such as King World, CBS, Symphony Advanced Media, ZenithOptimedia, most recently serving as President of Geopath... Read More →

avatar for Gideon Adey

Gideon Adey

Gideon is a Measurement Consultant for the World Out of Home Organization – developing OOH Audience Measurement Guidelines, and Global Market Sizing.Additionally, Gideon runs a consultancy business applying three decades of OOH analytics experience for buyers, sellers, industry... Read More →
avatar for Dylan Mabin

Dylan Mabin

President, Geopath
avatar for Amanda Dorenberg

Amanda Dorenberg

President, Canadian Out of Home Marketing and Measurement Bureau (COMMB)
Amanda Dorenberg is a technology & marketing executive with a passion for disrupting traditional industries via new & emerging tech. Her work has been featured in Forbes Tech, Wired Magazine, Technology Headlines among other top national & international media outlets. Amanda is a... Read More →

Thursday November 17, 2022 9:00am - 9:45am PST

9:00am PST

OOH’s Dynamic Opportunity: Capturing the Consumer in the Moment
Out-of-home (OOH) experiences along the consumer journey are plentiful, impactful and meaningful. Leveraging dynamic targeting tools and new technology enables advertisers to reach consumers everywhere on their daily journey and extend a campaign’s impact through social amplification.  Learn how to create meaningful experiences that drive business outcomes from two industry experts: Fletcher Whitwell, Partner and Chief Media & Publishing Officer, R&R Partners and Jonathan Gudai, CEO Admoni & Shoutable, moderated by Anna Bager, President & CEO of OAAA.

avatar for Anna Bager

Anna Bager

President & CEO, OAAA
Anna Bager, a seasoned media industry veteran, is the president and CEO of the Out of Home Advertising Association of America (OAAA), the national trade association that represents the out of home (OOH) advertising industry.  Bager is spearheading the OOH industry’s transformation... Read More →

avatar for Jonathan Gudai

Jonathan Gudai

CEO, Adomni & Shoutable
Jonathan Gudai is the co-founder and CEO of Adomni – a leading programmatic platform for digital outof home advertising. He is passionate about driving innovation in the field of DOOH and mobileadvertising, via new planning and buying technology.He also is the creator of Shoutable... Read More →
avatar for Fletcher Whitwell

Fletcher Whitwell

Partner and Chief Media & Publishing Officer, R&R Partners
Fletcher has a unique ability of blending art and science into all of his work for the clients at R&R Partners. In addition to serving as one of the agency’s partners, he is also the chief architect of diversely talented teams in media and publishing that extend across the agency’s... Read More →

Thursday November 17, 2022 9:00am - 9:45am PST

2:00pm PST

Global Digital Out-of-Home Media Forecast 2022-2025
PQ Media EVP of Research Dr. Leo Kivijarv will provide attendees with a first look at the latest industry data and analysis gleaned from the PQ Media’s new Global Digital OOH Media Forecast 2022, the 12th edition of this research series that has been the DOOH industry’s performance benchmark since 2007. He will deliver a brief presentation of highlights from the forecast, covering ad spend and growth data across all DOOH platforms (e.g., place-based video, digital signage); analysis of consumer time spent with DOOH by six consumer demos; and exclusive data on 10 key venue and location channels (e.g., transit, retail, healthcare). Highlights will include DOOH’s current and future positions in the changing media landscape, including its size, growth and market share vs. other media and GDP. He will conclude with several critical assumptions and open questions regarding the future of DOOH media for attendees to address in follow-up Q&A. 

avatar for Dr. Leo Kivijarv

Dr. Leo Kivijarv

EVP of Research, PQ Media
Dr. Kivijarv is Vice President, Research of PQ Media, the leading provider of custom media econometrics and the pioneer of emerging media research, such as word-of-mouth marketing. He joined PQ Media in 2003 with three decades of experience in media management, research, consulting... Read More →

Thursday November 17, 2022 2:00pm - 2:20pm PST
Keynote Stage

3:30pm PST

So You’re Selling Programmatic: Now What?
Many out-of-home operators are excited about the prospect of programmatic technology bringing new revenue into their business. However, programmatic is not just a switch to flip. In this workshop, Vistar will show how you can develop a successful programmatic revenue stream. Topics to include:
- Best approach when starting to sell programmatic
- “Talking the talk”: aligning OOH with what digital buyers care about
- Top three things you should invest in
- Organizational alignment: is your sales team setup for success?

Session sponsored by Vistar Media

avatar for Matt Fitzgerald

Matt Fitzgerald

Supply Partnerships, Vistar Media
Matt Fitzgerald leads Partnership Development for the Publisher Solutions Team at Vistar Media. Matt's experience spans over 8 years in DOOH, from advertising sales to publisher expansion.

Thursday November 17, 2022 3:30pm - 3:50pm PST
Keynote Stage

4:00pm PST

In-Flight Sales Analysis in DOOH: A New Way of Measuring Effectiveness
DOOH has long been considered as a medium that delivers on upper funnel performance metrics like audience reach and brand awareness. While this is still true, 91% of advertisers believe DOOH contributes to both upper and lower funnel key performance indicators. Lower funnel metrics are often measured at the end of a campaign, but in-flight sales analysis (ISA) allows marketers to understand how DOOH exposure influences consumer purchase behavior. This session will explain how ISA works, why advertisers are using ISA, what information ISA brings to buyers and how advertisers can learn from it, and why it is useful in an omnichannel campaign. 

avatar for Stephanie Gutnik

Stephanie Gutnik

Global Head of DOOH, Yahoo
As the Global Head of DOOH at Yahoo, Stephanie is responsible for defining overall strategy and go-to-market plans for all DOOH efforts. She previously held roles as Vice President, Digital Strategy and Programmatic Sales at OUTFRONT Media and Vice President, Business Development... Read More →

avatar for Tiffany Southwell

Tiffany Southwell

Vice President, Out of Home Media, Catalina USA
Developing new products is Tiffany Southwell’s professional passion. As Catalina’s vice president of out-of-home media, Tiffany is responsible for the company’s vision and strategy in the space. She pioneered their entrance into out-of-home in 2020 as a new media channel with... Read More →
avatar for Ian Dallimore

Ian Dallimore

Vice President of Digital Growth, Lamar
Ian began his career in Sports Marketing working in Triple-A Baseball for the Houston Astros as Director of Marketing. He then began with Lamar in 2004, and has advanced through roles specializing in Events & Sports Marketing, National Sales, Innovation and Digital Out-of-Home Strategy... Read More →

Thursday November 17, 2022 4:00pm - 4:45pm PST

4:00pm PST

Why Brands and Agencies Are Now Quickly Moving to Programmatic Digital Out of Home
With programmatic, schedules can now be pushed and paused with great ease and flexibility as they are in all digital media. This feature was particularly important during the last two years as advertisers used the medium, along with accompanying data insights, to reach consumers where they were. The DOOH programmatic landscape has changed dramatically in just in the last few years. This panel will give you a good overview of programmatic digital out of home today and its future.

avatar for Sean McCaffrey

Sean McCaffrey

Sean McCaffrey is the President and CEO of GSTV, where his focus is driving business growth through understanding the evolution of the media landscape, the consumer journey and consumer behavioral insights leveraging data, technology and scale of the new GSTV platform. Since joining... Read More →

avatar for Lance Fanguy

Lance Fanguy

Vice President of Operations, GymTV
Lance Fanguy is Vice President of Operations at Zoom Media and GymTV. Lance leads a team of technology and inventory specialists who identify, manage, secure and report on digital advertising units across 5,000 gyms in the United States and Canada. In addition to gym partner relations... Read More →
avatar for Danielle Rind

Danielle Rind

VP Digital Solutions, Talon Outdoor
Danielle Rind is the Vice President of Digital Solutions at Talon America, where she oversees Talon's programmatic, omnichannel, audience targeting, and measurement solutions. Having spent over a decade in Ad Tech, Rind's expertise spans technical problem solving, product marketing... Read More →

Thursday November 17, 2022 4:00pm - 4:45pm PST
Friday, November 18

9:00am PST

Retail Media Networks: Why Consumers and Advertisers are Leaning into DOOH
The biggest retailers are merging their online and offline solutions to enable a seamless customer experience however shoppers wish to make their purchases. According to eMarketer, 93% of grocery sales were in store, meaning the need for retailers and advertisers to engage with shoppers in real life remains paramount. Retail media networks (RMNs) are leaning into digital out-of-home (DOOH) to reach consumers right at point of sale, in the moment of decision-making. This session will explain how RMNs are being structured from an omnichannel perspective, where DOOH fits into the approach, the data that can be generated from and applied to the entire RMN experience, how consumers perceive DOOH in-store and how DOOH is encouraging consumer engagement and purchase behavior. 

avatar for Stephanie Gutnik

Stephanie Gutnik

Global Head of DOOH, Yahoo
As the Global Head of DOOH at Yahoo, Stephanie is responsible for defining overall strategy and go-to-market plans for all DOOH efforts. She previously held roles as Vice President, Digital Strategy and Programmatic Sales at OUTFRONT Media and Vice President, Business Development... Read More →

avatar for Kristy Day

Kristy Day

VP, Advertising Strategy & Sales, NRS
avatar for Marc Fenty

Marc Fenty

SVP Director of OOH, Horizon Media
Marc Fenty is SVP Director of OOH at Horizon Media and Co-chair and founder of OOH United. An industry veteran over 15 years of experience, stewarding comprehensive OOH marketing strategies for diverse range of blue-chip and Fortune 500 clients across many categories. In addition... Read More →

Friday November 18, 2022 9:00am - 9:45am PST

4:00pm PST

Kia America Takes Over Times Square - A Digital Signage Case Study of Mammoth Proportions
Event agency Gail & Rice tapped Fivestone Studios with creating a digital experience for the launch of Kia America’s new electric vehicle, the EV6. The mammoth experiential project encompassed over 44 screens and covered six blocks in New York City’s Times Square. Fivestone worked with Gail & Rice, David & Goliath and Centerstage to execute this project in a short period of time. The speakers will discuss some of the challenges they faced, and solutions used, such as:
  • Coordinating across 10+ media screen owners, all with a wide range in screen quality / age
  • How to create a cohesive narrative from different angles and distances
  • Using cloud infrastructure to create and render the massive screen sizes necessary to span 6 city blocks
  • Using technology to visualize the full experience in real time 3D for approvals and previz

avatar for Troy Fujimura

Troy Fujimura

Head of Design and Technology, Centerstage
avatar for Traylor Woodall

Traylor Woodall

CEO and Founder, Fivestone Studios
Traylor Woodall is a lifelong storyteller, artist, musician, and experience creator. His journey began with a traditional degree in graphic design, but during a college internship he discovered a passion for motion graphics. Fast forward many years later, Traylor now serves as the... Read More →

Friday November 18, 2022 4:00pm - 4:45pm PST
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