Digital Signage Experience 2022

Retail brands face the largest disruption in history. The luxury retail category is among the most competitive, tasked with defining the future of retail. Brands will no longer win solely on badge value. They must connect emotionally in order to create brand advocates that will define their brand essence. But how do you do this? Marcos Terenzio, VP Creative & Strategy at iGotcha Media will discuss the evolving role and importance of digital experience within physical retail, and how it will help win back brand advocacy. Innovation is a function of discontinuity, and we are experiencing the biggest disruption yet. Earning brand loyalty and advocacy is going to be harder than ever. Marcos will discuss how to create emotional connections with consumers through immersive storytelling and highlight how we created a show-stopping experience as part of a new global launch for one of the largest luxury retail brands in Canada, Canada Goose.  

There’s a digital transformation taking place in retail. Digital displays are not only enhancing the customer experience but are contextually aware and enable retailers to get deeper real-time, actionable insights into buyer behaviors than ever before. See how Lenovo and Intel are bringing these smarter display solutions to life, along with strategic partner, Instorescreen at the “Seed to Table” grocery store in Naples, FL. and beyond.

Session sponsored by Lenovo

Global brands and retailers implement centralized digital signage software platforms at a progressive rate. The platform needs to allow a homogeneous and collaborative management of media and touchpoints on all organizational levels – from headquarters, country organizations and dealerships. Supporting workflow processes and managing media adaptions for different countries and languages calls for specific requirements for successful implementations and operations. This presentation will focus on specific platform requirements of global projects with suggested solutions. Strategies and structures will be discussed using a real-world project case study from Porsche.

This session will explain how DART Innovation measures audiences for digital signage in retail using BlueZoo's measurement solutions. DART will describe challenges specific to in-store deployments and the role of BlueZoo's analytics system in overcoming these challenges.

Session sponsored by BlueZoo