Digital Signage Experience 2022

If you are new to digital signage and feel a bit overwhelmed by all the acronyms and technical jargon, this is the place to start. This session will start with the basics and address the most important question: what are you trying to accomplish? Before diving into the technologies, we’ll look at use cases and the business proposition. Then we will break down hardware, software, content and services so that your time on the DSE show floor will be more valuable.  

During this session we will explore how the digital signage market has quickly matured over the last several years, and what digital signage software providers can do to differentiate themselves and provide unique value propositions to current and potential customers.

Session sponsored by Navori

Digital signage is a dynamic industry in which technical and creative professionals can flourish. So why is it so difficult to find and recruit talent? Invariably, when an integration company is asked about their top challenges, they put recruiting at or near the top of the list. One obstacle is that the digital signage integration industry exists in a bubble. Those attending DSE are aware of the great career opportunities but so many others have no idea the industry exists – and therefore won’t become your next generation of great employees. In this session, learn strategies for bursting through that bubble and transforming your talent pipeline. You’ll walk away with a to-do list of steps you can take not just to expand your search but to create better career paths for your existing talent.

Are you successfully leveraging the power of digital signage? Using the 5 Cs, this panel discussion will share the complexities and challenges of creating the ideal enterprise-wide content strategy. It will highlight how helpful user-generated content can be, and how well-curated dynamic content can add substantially as a focal point in the mix. We will review the typical challenges of implementing and consolidating a large digital signage network and the benefits realized if done correctly. At the same time, we will also reveal and learn from some major mistakes that have been made in setting up other enterprise signage.

While experience designers, content creators, spatial designers, AV Integrators, architects, and fabricators all hold a crucial role in the creation of world-class Brand Experience Centers, Executive Briefing Centers, and Innovation Labs, too often they are on-boarded on different timeframes without a clear collaboration plan in place. In this talk, we discuss strategies and approaches to make the process less frustrating, and ultimately more rewarding for both the end client and all development partners. Discussed will be team pitch strategies, joint portfolio presentations, and unified communications. Pricing strategies and process roadmap planning will be discussed.