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Strategy [clear filter]
Thursday, November 17
 

9:00am PST

Digital Signage 101: What to Know, Where to Begin
If you are new to digital signage and feel a bit overwhelmed by all the acronyms and technical jargon, this is the place to start. This session will start with the basics and address the most important question: what are you trying to accomplish? Before diving into the technologies, we’ll look at use cases and the business proposition. Then we will break down hardware, software, content and services so that your time on the DSE show floor will be more valuable.  

Speakers
avatar for Jonathan Brawn

Jonathan Brawn

Principal, Brawn Consulting
Jonathan Brawn is a principal of Brawn Consulting, an audiovisual and digital signage consulting, educational development, and marketing firm with national exposure to major manufacturers, distributors, and integrators in the commercial audiovisual and digital signage industries... Read More →



Thursday November 17, 2022 9:00am - 9:45am PST
N119

2:30pm PST

Transform Your Talent Pipeline
Digital signage is a dynamic industry in which technical and creative professionals can flourish. So why is it so difficult to find and recruit talent? Invariably, when an integration company is asked about their top challenges, they put recruiting at or near the top of the list. One obstacle is that the digital signage integration industry exists in a bubble. Those attending DSE are aware of the great career opportunities but so many others have no idea the industry exists – and therefore won’t become your next generation of great employees. In this session, learn strategies for bursting through that bubble and transforming your talent pipeline. You’ll walk away with a to-do list of steps you can take not just to expand your search but to create better career paths for your existing talent.

Speakers
avatar for Xzavia Killikelly, DSCE, DCME

Xzavia Killikelly, DSCE, DCME

Audio Visual Design Consultant, Conference Technologies
avatar for Bryan Meszaros

Bryan Meszaros

CEO & Founder, OpenEye Global
As the CEO and Founder of OpenEye Global, Bryan's vision and interpretation of interactive and visual media have transformed OpenEye into an elite industry-leading agency.With a specialty in digital strategy & engagement Bryan has worked with such high-profile brands as Merlin Entertainment... Read More →
avatar for Tom LeBlanc

Tom LeBlanc

Executive Director, NSCA
Tom LeBlanc, NSCA's Executive Director, has supported the integration market since 2003. As editorial director of Commercial Integrator from 2010 to 2019 and in various roles at CE Pro before that, he specialized in developing content to help integration companies improve their businesses... Read More →



Thursday November 17, 2022 2:30pm - 3:20pm PST
Expo Floor Stage (Liberty) - Open to All
 
Friday, November 18
 

9:00am PST

Respecting the 5 Cs for Great Enterprise Digital Signage
Alexandria Real Estate (ARE) successfully leveraged the power of digital signage across all their campuses. ARE specializes in developing and leasing lab and office space to the Life Sciences Industry. A key and consistent component of each of their locations is their unique digital signage, a focal point in each of their campuses. Using the 5 Cs, this panel discussion will share the complexities and challenges of creating the ideal enterprise-wide content strategy. It will highlight how helpful user-generated content can be, and how well-curated dynamic content can add substantially as a focal point in the mix. We will review the typical challenges of implementing and consolidating a large digital signage network and the benefits realized if done correctly. At the same time, we will also reveal and learn from some major mistakes that have been made in setting up other enterprise signage. 

Moderators
avatar for Brandy Alvarado-Miranda

Brandy Alvarado-Miranda

CEO, BAM! Marketing & PR Agency
Brandy is the Owner of BAM! Marketing & PR Agency, an agency dedicated to serving the Pro AV community with their marketing endeavors. She assists several publications as an editor and has experience in brand management, product marketing, and content creation for the AV Industry... Read More →

Speakers
avatar for Pat Tobin

Pat Tobin

Director of Digital Products, Alexandria Real Estate Investments
avatar for David Defelici

David Defelici

VP of Business Development, Telecine
avatar for Justin Lachovsky

Justin Lachovsky

Director, Sales & Marketing, Telecine
From corporate communications to large scale video walls,Justin understands the importance, and placement, of targeted messaging across different mediums.With a background in the services industry, Justin achieves the best results, working with the most suitable team for any given... Read More →


Friday November 18, 2022 9:00am - 9:45am PST
N119
 
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