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N110 [clear filter]
Wednesday, November 16

9:00am PST

Digital Signage Certified Experts (DSCE) Course
Digital signage represents the fastest growing segment of the commercial AV, IT, traditional signage, content creation, and marketing industries. It has far-reaching implications as a mainstream communication medium and opens expansive new markets and opportunities for network providers, systems integrators, and end users alike. Beneath the surface, however, it is a complex web of interconnected technologies and best practices acting together to create the images we see on screen. The DSCE is designed to help you meet the challenges this creates by providing a fundamental understanding of the digital signage industry. Understand the 7 Key Elements of Digital Signage and how they individually impact the industry and interact one another. This course takes a business-oriented approach that will allow you to master the formulas for successful planning a digital signage network including design, hardware and software selection, deployment, content creation and ROI/ROO for digital signage rollouts.

Note: The DSCE exam will be offered online following the course. Review materials will also be available. After successfully passing the exam, you will receive a digital certificate of completion.

avatar for Jonathan Brawn

Jonathan Brawn

Principal, Brawn Consulting
Jonathan Brawn is a principal of Brawn Consulting, an audiovisual and digital signage consulting, educational development, and marketing firm with national exposure to major manufacturers, distributors, and integrators in the commercial audiovisual and digital signage industries... Read More →

Wednesday November 16, 2022 9:00am - 5:00pm PST
Thursday, November 17

9:00am PST

Integrated Brand Experiences: The Future of Retail is Now
Retail brands face the largest disruption in history. The luxury retail category is among the most competitive, tasked with defining the future of retail. Brands will no longer win solely on badge value. They must connect emotionally in order to create brand advocates that will define their brand essence. But how do you do this? Marcos Terenzio, VP Creative & Strategy at iGotcha Media will discuss the evolving role and importance of digital experience within physical retail, and how it will help win back brand advocacy. Innovation is a function of discontinuity, and we are experiencing the biggest disruption yet. Earning brand loyalty and advocacy is going to be harder than ever. Marcos will discuss how to create emotional connections with consumers through immersive storytelling and highlight how we created a show-stopping experience as part of a new global launch for one of the largest luxury retail brands in Canada, Canada Goose.  

avatar for Marcos Terenzio

Marcos Terenzio

Vice President, Creative & Strategy, iGotcha Media
Marcos Terenzio is a highly experienced strategist, creative director, designer, and digital visionary. He has spent 25 years creating international, award-winning digital experiences for Fortune 500 clients. Currently he is VP, Creative and Strategy at iGotcha Media, a leading Integrated... Read More →

Thursday November 17, 2022 9:00am - 9:45am PST

4:00pm PST

The Rise of High-Impact Immersive Experiences
Featuring some of leading players in the immersive industry, this panel will discuss the global emergence of immersive media and how it is establishing itself as a next-generation cultural and entertainment destination. On the agenda: trends, success factors, creative approach, best practices, and much more. Discover how these powerful shared experiences have touched and enchanted audiences throughout the world.

avatar for Dave Haynes

Dave Haynes

Founding Editor, Sixteen:Nine

avatar for Mario Iacampo

Mario Iacampo

President and Founder, Exhibition Hub
Mario Iacampo is a founder and director of Exhibition Hub, a company that specializes in the curation, production, and distribution of large edutainment exhibitions and experiences around the world.  Since its inception in 2015, Exhibition Hub has delivered more than 90 exhibitions... Read More →
avatar for Amélie Richard

Amélie Richard

Co-Executive Producer and Head of Programming, HUB Montréal
Amélie has over 15 years of management experience in the communications, multimedia and information technology industry. Thanks to her technical knowledge, she has managed various multidisciplinary teams, leading to digital content projects, multimedia installations and shows, in... Read More →
avatar for Brian Allen

Brian Allen

EVP of Technology and Content Integration, Illuminarium
Brian Allen is Executive Vice President of Technology and Content Integration for Illuminarium Experiences. In this capacity, he oversees the creation and development of each experience’s unique themed content as well as architects the state-of-the-art technological systems and... Read More →
avatar for Denys Lavigne

Denys Lavigne

President and Cofounder, OASIS immersion
Denys Lavigne is an entrepreneur and digital media strategist specialized in the development of next-generation audiovisual experiences and projects. His expertise includes experience design, content and technical strategy, business model analytics for experiential media, and project... Read More →

Thursday November 17, 2022 4:00pm - 4:45pm PST
Friday, November 18

9:00am PST

How Porsche Launched a Successful Digital Signage Project With a Platform-First Strategy
Global brands and retailers implement centralized digital signage software platforms at a progressive rate. The platform needs to allow a homogeneous and collaborative management of media and touchpoints on all organizational levels – from headquarters, country organizations and dealerships. Supporting workflow processes and managing media adaptions for different countries and languages calls for specific requirements for successful implementations and operations. This presentation will focus on specific platform requirements of global projects with suggested solutions. Strategies and structures will be discussed using a real-world project case study from Porsche.

avatar for James Tenser

James Tenser

President, VSN Strategies
B2B Expert Storyteller Jamie Tenser has spent a lifetime explaining how consumer goods are made, marketed, moved and merchandised. Part business journalist, part media ecologist, all retail nerd, he has relentless fascination with the world’s most pervasive industry. As a lead editor... Read More →

avatar for Kai Mueller

Kai Mueller

Manager Retail Marketing, Porsche
avatar for Roland Grassberger

Roland Grassberger

Chief Innovation Officer, Grassfish Marketing Technologies
Roland Grassberger is CEO and head of strategy, innovation and product management at Grassfish Marketing Technologies, a leading European developer of smart store and digital signage solutions for the physical retail space. Roland has a track record as a successful entrepreneur; in... Read More →

Friday November 18, 2022 9:00am - 9:45am PST

12:00pm PST

Women of Digital Signage Lunch
Join the Women of Digital Signage luncheon where a panel of experts will discuss their career challenges, successes, and how they rose to the top of the digital signage game.

This is a ticketed event that can be added to registration. Cost: $65

avatar for Megan A. Dutta

Megan A. Dutta

Editor-in-Chief, LAVNCH [CODE]
Megan A. Dutta is an experienced technology journalist whose career has centered around the audiovisual industry.  Dutta is currently editor-in-chief of LAVNCH [CODE] where she explores new technologies like extended reality, virtual production, and immersive digital signage. Dutta... Read More →

avatar for Meghan Athavale

Meghan Athavale

Founder & CEO, Lumo Interactive
Meghan Athavale, who frequently goes by the pseudonym Meg Rabbit, is a media artist, writer, and character designer whose work spans immersive interactive environment design, fictional novels and short stories, animated films, music, and sculpture. Her boundless creativity is motivated... Read More →
avatar for Susan Wilhite

Susan Wilhite

Business Development Manager, Snap One
Susan Wilhite is the Business Development Manager on the Snap One commercial team with her focus on growing their partnerships with the top commercial AV integration firms in the industry. Prior to joining Snap One, Susan worked in sales for manufacturers like Stewart Filmscreen and... Read More →
avatar for Crystal Wu

Crystal Wu

Inside Sales Support, INFiLED

Friday November 18, 2022 12:00pm - 1:00pm PST
Saturday, November 19

9:00am PST

Brand Experience Centers: How to Win with A Team Approach
While experience designers, content creators, spatial designers, AV Integrators, architects, and fabricators all hold a crucial role in the creation of world-class Brand Experience Centers, Executive Briefing Centers, and Innovation Labs, too often they are on-boarded on different timeframes without a clear collaboration plan in place. In this talk, we discuss strategies and approaches to make the process less frustrating, and ultimately more rewarding for both the end client and all development partners. Discussed will be team pitch strategies, joint portfolio presentations, and unified communications. Pricing strategies and process roadmap planning will be discussed.

avatar for Heather Best

Heather Best

Principal Digital Architect, Digital Solutions, Diversified
avatar for Alan Hughes

Alan Hughes

Founder, NEXT/NOW
Alan Hughes began his career with the Mills Corp. in 1993. His focus is creating digital content and interaction that thematically, creatively, and architecturally feel ‘as one’ with the physical experience and environment. Group interaction, intuitive interfaces, social media... Read More →
avatar for Randy Gress

Randy Gress

Managing Director & Chief Client Officer, NEXT/NOW
A collaborator and business strategist, Randy Gress has worked in digital experience design for 10+ years, working directly with NEXT/NOW’s clients and partners. Randy is integral in formulating and supporting a clear client partner process from strategy to project completion. Randy’s... Read More →

Saturday November 19, 2022 9:00am - 9:45am PST
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