Digital Signage Experience 2022

Digital signage represents the fastest growing segment of the commercial AV, IT, traditional signage, content creation, and marketing industries. It has far-reaching implications as a mainstream communication medium and opens expansive new markets and opportunities for network providers, systems integrators, and end users alike. Beneath the surface, however, it is a complex web of interconnected technologies and best practices acting together to create the images we see on screen. The DSCE is designed to help you meet the challenges this creates by providing a fundamental understanding of the digital signage industry. Understand the 7 Key Elements of Digital Signage and how they individually impact the industry and interact one another. This course takes a business-oriented approach that will allow you to master the formulas for successful planning a digital signage network including design, hardware and software selection, deployment, content creation and ROI/ROO for digital signage rollouts.

Note: The DSCE exam will be offered online following the course. Review materials will also be available. After successfully passing the exam, you will receive a digital certificate of completion.

Retail brands face the largest disruption in history. The luxury retail category is among the most competitive, tasked with defining the future of retail. Brands will no longer win solely on badge value. They must connect emotionally in order to create brand advocates that will define their brand essence. But how do you do this? Marcos Terenzio, VP Creative & Strategy at iGotcha Media will discuss the evolving role and importance of digital experience within physical retail, and how it will help win back brand advocacy. Innovation is a function of discontinuity, and we are experiencing the biggest disruption yet. Earning brand loyalty and advocacy is going to be harder than ever. Marcos will discuss how to create emotional connections with consumers through immersive storytelling and highlight how we created a show-stopping experience as part of a new global launch for one of the largest luxury retail brands in Canada, Canada Goose.  

Featuring some of leading players in the immersive industry, this panel will discuss the global emergence of immersive media and how it is establishing itself as a next-generation cultural and entertainment destination. On the agenda: trends, success factors, creative approach, best practices, and much more. Discover how these powerful shared experiences have touched and enchanted audiences throughout the world.

Global brands and retailers implement centralized digital signage software platforms at a progressive rate. The platform needs to allow a homogeneous and collaborative management of media and touchpoints on all organizational levels – from headquarters, country organizations and dealerships. Supporting workflow processes and managing media adaptions for different countries and languages calls for specific requirements for successful implementations and operations. This presentation will focus on specific platform requirements of global projects with suggested solutions. Strategies and structures will be discussed using a real-world project case study from Porsche.

Join the Women of Digital Signage luncheon where a panel of experts will discuss their career challenges, successes, and how they rose to the top of the digital signage game.

This is a ticketed event that can be added to registration. Cost: $65

While experience designers, content creators, spatial designers, AV Integrators, architects, and fabricators all hold a crucial role in the creation of world-class Brand Experience Centers, Executive Briefing Centers, and Innovation Labs, too often they are on-boarded on different timeframes without a clear collaboration plan in place. In this talk, we discuss strategies and approaches to make the process less frustrating, and ultimately more rewarding for both the end client and all development partners. Discussed will be team pitch strategies, joint portfolio presentations, and unified communications. Pricing strategies and process roadmap planning will be discussed.