Digital Signage Experience 2022

Out-of-home (OOH) experiences along the consumer journey are plentiful, impactful and meaningful. Leveraging dynamic targeting tools and new technology enables advertisers to reach consumers everywhere on their daily journey and extend a campaign’s impact through social amplification.  Learn how to create meaningful experiences that drive business outcomes from two industry experts: Fletcher Whitwell, Partner and Chief Media & Publishing Officer, R&R Partners and Jonathan Gudai, CEO Admoni & Shoutable, moderated by Anna Bager, President & CEO of OAAA.

With programmatic, schedules can now be pushed and paused with great ease and flexibility as they are in all digital media. This feature was particularly important during the last two years as advertisers used the medium, along with accompanying data insights, to reach consumers where they were. The DOOH programmatic landscape has changed dramatically in just in the last few years. This panel will give you a good overview of programmatic digital out of home today and its future.

Many businesses operate high-dwell locations, incorporating content as part of the customer experience. Increasingly, content-driven digital signage can be a driver for advertising revenue. However, this requires technology, support and strategy. Learn how media networks are utilizing content from retail to mobility.

Topics to include:

• What are the operational considerations involved in producing, procuring, and implementing content with a digital signage content network?
• What is available in terms of content offerings in the market today?
• What are best practices for implementing content and ads?
• What impact can this have on revenue, and what are the business models that exist between facility owners, content providers & network operators?

Event agency Gail & Rice tapped Fivestone Studios with creating a digital experience for the launch of Kia America’s new electric vehicle, the EV6. The mammoth experiential project encompassed over 44 screens and covered six blocks in New York City’s Times Square. Fivestone worked with Gail & Rice, David & Goliath and Centerstage to execute this project in a short period of time. The speakers will discuss some of the challenges they faced, and solutions used, such as:

• Coordinating across 10+ media screen owners, all with a wide range in screen quality / age
• How to create a cohesive narrative from different angles and distances
• Using cloud infrastructure to create and render the massive screen sizes necessary to span 6 city blocks
• Using technology to visualize the full experience in real time 3D for approvals and previz