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N116 [clear filter]
Thursday, November 17
 

9:00am PST

How Cities Can Use Digital Billboards to Create Economic Development and Improve Public Spaces
There is a rising affinity between people, cities and large-format digital out-of-home media (DOOH). For the City of West Hollywood, in which its billboards along Sunset Strip have made the area famous, the transition to digital is serving as an opportunity to create public benefit and provide a baseline for long-term economic development. The resulting projects promise to contribute to a more dynamic and engaging public realm, while supporting cultural resources and public art, along with sustaining historic structures and use cases like live music and comedy.  

Moderators
avatar for Rick Robinson

Rick Robinson

Chief Strategy Officer, Project X Media
A Member of the Outdoor Advertising Association of America (OAAA) Hall of Fame, Rick Robinson is a life-long OOH (Out of Home) Media advocate. His career is defined by a passionate and vocal pursuit of the perfect merger between people, purpose, technology, OOH Media and cities.His... Read More →

Speakers
avatar for John Leonard

John Leonard

Director of Economic Development, City of West Hollywood
John Leonard is the City of West Hollywood’s Director of Economic Development. In this position he oversees the Business Development, Property Development, and Arts Divisions. He has been with the City since 2012, including three years as Revenue Manager and four years as Community... Read More →
avatar for Pete Scantland

Pete Scantland

Founder/CEO, Orange Barrel Media
Pete is founder and CEO of Orange Barrel Media, where he has led the company since its establishment in 2004. Recognizing that the future of this country was in its cities, OBM’s pioneering work in urban media has defined the company since its founding, and Pete’s primary focus... Read More →
avatar for Jeremy Kolieb

Jeremy Kolieb

Principal, Consumer Experience Group
Jeremy Kolieb is the Founder & Principal of Consumer Experience Group LLC (CEG), which is focused on enhancing the consumer’s experience by providing clients with the know-how to determine how and what technology to integrate into malls, retailers, commercial properties, hotels... Read More →



Thursday November 17, 2022 9:00am - 9:45am PST
N116

4:00pm PST

In-Flight Sales Analysis in DOOH: A New Way of Measuring Effectiveness
DOOH has long been considered as a medium that delivers on upper funnel performance metrics like audience reach and brand awareness. While this is still true, 91% of advertisers believe DOOH contributes to both upper and lower funnel key performance indicators. Lower funnel metrics are often measured at the end of a campaign, but in-flight sales analysis (ISA) allows marketers to understand how DOOH exposure influences consumer purchase behavior. This session will explain how ISA works, why advertisers are using ISA, what information ISA brings to buyers and how advertisers can learn from it, and why it is useful in an omnichannel campaign. 

Moderators
avatar for Stephanie Gutnik

Stephanie Gutnik

Global Head of DOOH, Yahoo
As the Global Head of DOOH at Yahoo, Stephanie is responsible for defining overall strategy and go-to-market plans for all DOOH efforts. She previously held roles as Vice President, Digital Strategy and Programmatic Sales at OUTFRONT Media and Vice President, Business Development... Read More →

Speakers
avatar for Tiffany Southwell

Tiffany Southwell

Vice President, Out of Home Media, Catalina USA
Developing new products is Tiffany Southwell’s professional passion. As Catalina’s vice president of out-of-home media, Tiffany is responsible for the company’s vision and strategy in the space. She pioneered their entrance into out-of-home in 2020 as a new media channel with... Read More →
avatar for Ian Dallimore

Ian Dallimore

Vice President of Digital Growth, Lamar
Ian began his career in Sports Marketing working in Triple-A Baseball for the Houston Astros as Director of Marketing. He then began with Lamar in 2004, and has advanced through roles specializing in Events & Sports Marketing, National Sales, Innovation and Digital Out-of-Home Strategy... Read More →



Thursday November 17, 2022 4:00pm - 4:45pm PST
N116
  DOOH
 
Friday, November 18
 

9:00am PST

Retail Media Networks: Why Consumers and Advertisers are Leaning into DOOH
The biggest retailers are merging their online and offline solutions to enable a seamless customer experience however shoppers wish to make their purchases. According to eMarketer, 93% of grocery sales were in store, meaning the need for retailers and advertisers to engage with shoppers in real life remains paramount. Retail media networks (RMNs) are leaning into digital out-of-home (DOOH) to reach consumers right at point of sale, in the moment of decision-making. This session will explain how RMNs are being structured from an omnichannel perspective, where DOOH fits into the approach, the data that can be generated from and applied to the entire RMN experience, how consumers perceive DOOH in-store and how DOOH is encouraging consumer engagement and purchase behavior. 

Moderators
avatar for Stephanie Gutnik

Stephanie Gutnik

Global Head of DOOH, Yahoo
As the Global Head of DOOH at Yahoo, Stephanie is responsible for defining overall strategy and go-to-market plans for all DOOH efforts. She previously held roles as Vice President, Digital Strategy and Programmatic Sales at OUTFRONT Media and Vice President, Business Development... Read More →

Speakers
avatar for Kristy Day

Kristy Day

VP, Advertising Strategy & Sales, NRS
avatar for Marc Fenty

Marc Fenty

SVP Director of OOH, Horizon Media
Marc Fenty is SVP Director of OOH at Horizon Media and Co-chair and founder of OOH United. An industry veteran over 15 years of experience, stewarding comprehensive OOH marketing strategies for diverse range of blue-chip and Fortune 500 clients across many categories. In addition... Read More →


Friday November 18, 2022 9:00am - 9:45am PST
N116

4:00pm PST

Outernet – Creating an Immersive Entertainment District in Central London
Outernet has created an immersive entertainment, cultural and retail experience district in the heart of London, outputting 24K resolution of real-time digital immersive and interactive content across 25,000 square feet of LED screens and 320 channels of sound, including the world’s largest moveable screens in the four-story high Now building. This session explores how Outernet has made ground-breaking use of technology to create an ecosystem that provides a maverick space for artists, advertisers and media organizations to engage with audiences and consumers.



Speakers
avatar for Mike Whittaker

Mike Whittaker

Chief Technology Officer, Outernet London
Mike is responsible for the technology strategy and architecture that has created Outernet London, with its mix of technologies that provide one of the world’s highest resolution digital canvases and immersive environments, as well as the infrastructure for the St Giles Circus district... Read More →


Friday November 18, 2022 4:00pm - 4:45pm PST
N116
 
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