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Thursday, November 17

9:00am PST

Measuring OOH Impact & Effectiveness
What does it actually mean to “measure” the impact of OOH, DOOH, and digital signage? Three international experts will discuss the various types of measurement, proven technologies, and the state of measurement across the globe.

avatar for Kym Frank

Kym Frank

Global Chief Experience Officer, Motionworks International
Kym has over 25 years of experience working in media and audience research - across all media channels. She has held key leadership roles with media and advertising companies such as King World, CBS, Symphony Advanced Media, ZenithOptimedia, most recently serving as President of Geopath... Read More →

avatar for Gideon Adey

Gideon Adey

Gideon is a Measurement Consultant for the World Out of Home Organization – developing OOH Audience Measurement Guidelines, and Global Market Sizing.Additionally, Gideon runs a consultancy business applying three decades of OOH analytics experience for buyers, sellers, industry... Read More →
avatar for Dylan Mabin

Dylan Mabin

President, Geopath
avatar for Amanda Dorenberg

Amanda Dorenberg

President, Canadian Out of Home Marketing and Measurement Bureau (COMMB)
Amanda Dorenberg is a technology & marketing executive with a passion for disrupting traditional industries via new & emerging tech. Her work has been featured in Forbes Tech, Wired Magazine, Technology Headlines among other top national & international media outlets. Amanda is a... Read More →

Thursday November 17, 2022 9:00am - 9:45am PST

4:00pm PST

Digital Menu Boards: The Value Proposition for Brands and Customers
With QSRs having upwards of 70% of transactions at drive thru, digital menu boards (DMBs) are becoming a when, not if. McDonald’s reached near complete system rollout of drive thru DMBs in early 2020, and RBI’s brands (Burger King, Tim Horton’s and Popeyes) will be the next to achieve scale. With this large, deployed footprint, brands are investing heavily in drive thru menu board experience, and McDonald’s already has “pay with stored card” functionality for drive thru transactions. Drive thru DMBs provide a unique opportunity to affect the highest proportion of your guests, arguably making this your most important digital channel – it is not just a menu. Achieving success with digital menu boards requires collaboration across customer experience, merchandising, technology and data. This session will help you understand the value proposition for digital menu boards – for both your brand and your customers – and get you started on a path that will set your organization up for success. 

avatar for Jackie Walker

Jackie Walker

Head of Strategy, QSR, Publicis Sapient
Jackie leads strategy for Sapient's Dining & Delivery practice, bringing specific expertise on digital signage and related in-venue technology. In her 12 years with Publicis Sapient, she’s worked with clients across verticals, including QSR, Retail, Travel & Hospitality, and Sports... Read More →

Thursday November 17, 2022 4:00pm - 4:45pm PST
Friday, November 18

9:00am PST

Using Automation to Deploy and Manage Your Digital Signage
Digital signage can be a versatile tool for enterprises to engage, inform, and connect with their customers, from conveying product details to delivering interactive experiences to showcasing a brand's identity. Digital signage is one of the most common dedicated device types deployed today and one of the top 3 devices that businesses say they'll add to their fleets over the next three years. This panel session explores the challenges of creating a seamless, scalable digital signage solution that leverages the mission-critical device long-term, as well as how to simplify the creation, configuration, and deployment of digital signage solutions - securely managing all your digital signage from a single pane of glass, in real-time.

avatar for Vishal Modi

Vishal Modi

Director of Business Development, Esper
As Director of Business Development, Vishal leads Esper's global interactions with Channel partners. Vishal brings over 16 years of accomplishments in launching products and services for Global 500 clients to Esper. Vishal's success at Esper is in managing multiple parallel projects... Read More →

avatar for Sheldon Downey

Sheldon Downey

Vice President of Sales, Instorescreen
Sheldon’s focus is bringing digital signage and digital technology to retail as a business development resource of Lenovo OEM.
avatar for Brent Jindra

Brent Jindra

Director of Western & Central OEM Sales, Lenovo
Brent Jindra has spent 23 years in the Embedded Edge Compute and OEM industries, in various roles including Sales, Business Development, Market Development and Leadership on Intel at Avnet and Arrow and Business Development and Management in Dell, most recently joining Lenovo as a... Read More →

Friday November 18, 2022 9:00am - 9:45am PST

4:00pm PST

Restaurant Roundup – Today’s Winning Trends, Technologies and Tactics
In the highly competitive restaurant space, the mantra is “innovate or die.” This panel will touch on a range of trends, technologies and tactics, such as mobile ordering and buy online, pickup in store (BOPIS). We’ll look at effective uses of digital signage and digital menu boards for branding and promotions to enhance the in-store experience and how it plays into the overall customer experience. 

avatar for Naveen Viswanatha

Naveen Viswanatha

Head of Product Management, ChromeOS, Google
Naveen Viswanatha is a technology leader with over 20 years of industry experience. He currently leads the ChromeOS product and engineering teams focused on key solution areas such as contact centers, virtualization and app streaming, and kiosks in addition to developing the next... Read More →

avatar for Eric Boulden

Eric Boulden

President, Principal, Jump Branding & Design Inc.
Simply put, Eric makes brands better than they were before. His 30+ years of experience and insight makes him pivotal to the success of branding, signing, merchandising, retail and restaurant projects. His ability to distill brand essence and strategically merge key architectural... Read More →
avatar for Rishi Gupta

Rishi Gupta

Head of International Technology Strategy & Innovation, Taco Bell
avatar for C.J. Ramirez

C.J. Ramirez

EVP of Marketing, Dog Haus
As SVP of Marketing at Dog Haus, C.J. Ramirez plays a vital role in driving brand innovation and marketing strategy. Since joining the team in 2013, he implemented marketing and branding campaigns that have directly impacted Dog Haus becoming one of the hottest emerging brands in... Read More →

Friday November 18, 2022 4:00pm - 4:45pm PST
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