Digital Signage Experience 2022

If you are new to digital signage and feel a bit overwhelmed by all the acronyms and technical jargon, this is the place to start. This session will start with the basics and address the most important question: what are you trying to accomplish? Before diving into the technologies, we’ll look at use cases and the business proposition. Then we will break down hardware, software, content and services so that your time on the DSE show floor will be more valuable.  

As anyone who has deployed digital signage will tell you, you can amazing screen technology and placement but if you don’t have great content and a content plan to go with all that technology, your deployment will not live up to its potential. Content comes in a wide range of forms and sources, such as informational, promotional, social, experiential, interactive, entertainment, and ambient. This panel of experts will explain what content works in which environments, how to find and create content and best uses of that content.

Are you successfully leveraging the power of digital signage? Using the 5 Cs, this panel discussion will share the complexities and challenges of creating the ideal enterprise-wide content strategy. It will highlight how helpful user-generated content can be, and how well-curated dynamic content can add substantially as a focal point in the mix. We will review the typical challenges of implementing and consolidating a large digital signage network and the benefits realized if done correctly. At the same time, we will also reveal and learn from some major mistakes that have been made in setting up other enterprise signage.

Ferguson, widely recognized as the top-rated wholesale supplier of commercial and residential plumbing supplies also has expertise that spans multiple business lines, including HVAC, waterworks and industrial. With 1,400 locations, 10 distribution centers, and 27,000 associates, as well as showrooms for its residential products, Ferguson had a need for a streamlined, enterprise-wide communications network. After realizing its legacy digital signage platform had an uptime stagnating around 75%, Ferguson sought an enterprise-grade platform. In this session, you’ll learn how Ferguson improved system uptime, enhanced the customer experience, drove adoption of promotions and provided its associates access to relevant information.