At Creative Realities, Beth leads clients and teams in a pursuit of technology-driven ecosystems that add purpose, relevance and value to the consumer journey specific to a branded retail environment. When the industry came to a grinding halt at the onset of COVID, she helped Creative Realities pivot and bring to market a Thermal Device and AI Platform, and now guides clients and the industry on how to apply technology to build trust as the world reopens. Her role on the Board of the Digital Signage Federation provides an ideal platform to inform and inspire practices for a new normal.