Gideon is a Measurement Consultant for the World Out of Home Organization – developing OOH Audience Measurement Guidelines, and Global Market Sizing.

Additionally, Gideon runs a consultancy business applying three decades of OOH analytics experience for buyers, sellers, industry bodies and OOH AdTech. Currently for Ipsos in the UK on Audience Measurement; and UniLED globally, promoting and delivering independent audience verification for DOOH; alongside some advisory roles.

Previously, Gideon worked for with the world’s largest buyer of OOH media, Kinetic, developing Audience Planning, helped develop the UK’s OOH Audience currency, Route, and as Chair of the UK Specialist IPAO body, he has worked to bring standards and regulation to OOH.