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avatar for James Tenser

James Tenser

VSN Strategies
President
B2B Expert Storyteller Jamie Tenser has spent a lifetime explaining how consumer goods are made, marketed, moved and merchandised. Part business journalist, part media ecologist, all retail nerd, he has relentless fascination with the world’s most pervasive industry. As a lead editor at The Discount Merchandiser, VisionMonday, Supermarket News, BrandMarketing and the founder of VStoreNews, he broke stories and unpacked innovations that defined food, drug, mass, specialty and e-commerce. In his consulting practice, VSN Strategies, as a member of the RETHINK Retail advisory board, and as a long-standing member of the RetailWire BrainTrust, he continues to offer his uniquely informed perspective on all things retail.