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Rick Robinson

OAAA
Chief Creative Officer in Residence
A Member of the Outdoor Advertising Association of America (OAAA) Hall of Fame, Rick Robinson is a life-long OOH (Out of Home) Media advocate.   His career is defined by a passionate and vocal pursuit of the perfect merger between people, purpose, technology, OOH Media and cities.

His 34 years in the business have been driven by a unique mix of supply and demand side success. Rick’s industry achievements are hallmarked by creating business growth at all levels, including two major OOH buying agencies. On the supply side Rick helped launch the Tall Walls on The Sunset Strip and the Hollywood & Highland project. For the industry he has served as a two-time OBIE Judge, authored the OAAA-published book “The People’s Space”, Co-Chair for the 2013 OAAA National Convention in LA and received of one of the industry’s highest honors, the OAAA 2017 L. Ray Vahue Marketing Award of Merit. This year he was the 2021 Obie Awards host.

Rick is bullish on OOH’s future and thinks the greatest OOH media efforts result from tech, creative and media working together. He feels our primary responsibility as OOH practitioners is to serve The People’s Space.